Overview
digital media buyer - remote, latin america at bluelight. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology and delivering exceptional service to clients.
responsibilities
* execute data-driven media buying strategies that align with client goals and target audiences.
* conduct market research to identify the most effective media channels.
* analyze historical campaign data to inform media mix and performance projections.
* recommend channel-specific budgets and optimize spend based on performance metrics.
* stay current on media trends, platform updates, and emerging technologies, including ai and automation tools.
* launch, manage, and optimize paid media campaigns across platforms such as google ads, meta, tiktok, linkedin, youtube, and programmatic display.
* monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
* track key kpis such as leads, cpa, cpl, engagement rates, web traffic, and form fills.
* manage and allocate media budgets effectively across channels to maximize campaign performance.
* maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
* identify opportunities for cost-saving without compromising campaign effectiveness.
skills & qualifications
* 3+ years of experience in media buying, preferably in an agency setting or with companies providing b2b services/recruiting to software development firms.
* strong experience in paid media platforms (google ads, meta business suite, linkedin ads, programmatic platforms).
* proven track record of managing performance marketing campaigns with a focus on results.
* proficiency in analytics and attribution tools (google analytics, meta ads manager, third-party trackers, etc.).
* exceptional analytical and problem-solving skills.
* excellent communication and interpersonal skills.
* self-motivated, detail-oriented, and able to work independently and as part of a team.
* proficiency with media buying and planning tools.
company benefits
* competitive salary and bonuses, including performance-based salary increases.
* generous paid-time-off policy
* flexible working hours
* work remotely
* continuing education, training, conferences
* company-sponsored coursework, exams, and certifications
if you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.
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