Digital marketing manager—job description
position summary:
the digital marketing manager plays a key role in developing and executing digital marketing strategies and campaigns for hridaya worldwide. This position involves leading online visibility efforts, enhancing customer engagement, and contributing to the growth of participants at hridaya. Collaboration with external agencies and close coordination with the director of communications are key aspects of this role.
help us share hridaya’s teachings of the heart and inspire as many beings as possible. Your creative contribution will help amplify the hridaya vision of living with an open heart.
* strategy leadership: lead the development and execution of digital marketing strategies and campaigns to enhance online visibility, drive customer engagement, and boost revenue growth.
* agency coordination: collaborate closely with external agencies, working in collaboration with the director of communications. This includes creating clear guidelines, assigning tasks, and monitoring deadlines to ensure effective project management.
* onsite presence: maintain a year-round presence in both markets, with a primary focus on france and approximately 3-4 months per year in mexico. Follow up on longeval and mazunte-specific needs and requests.
* strategic oversight: collaborate with the director of communications to oversee the holistic marketing strategy, working with specialists, support teams, and external agencies.
* implementation and reporting: ensure the successful implementation of marketing initiatives, timely reporting, and adherence to project timelines and deadlines.
* growth potential: demonstrate professional growth potential, showcasing the ability to assume a directorial role if necessary.
* operational management: actively manage and support the operations of the communications team, applying the overall strategy and supporting the social media, content marketing, and development efforts.
qualifications:
while serving at our centers and working with others, it’s essential to cultivate thekarma yogaspirit and consciously integrate daily responsibilities into spiritual practice.
experience and skills
* prior experience in digital marketing and communications or a related field
* familiarity with executing marketing strategies and campaigns
* understanding of regular digital media platforms and services, such as instagram, facebook, and mailchimp
* experience with leading teams
* competence in using digital marketing tools and platforms
* ability to collaborate across departments and coordinate with specialists
personal attributes
* strong communication and interpersonal skills
* self-motivated and proactive with a collaborative mindset
* detail-oriented and able to manage multiple tasks
* open to feedback and continuous learning
* demonstrates initiative, flexibility, and reliability
additional information:
* the exact benefits package will be discussed during the hiring process.
* a work week of 25-30 hours (flexibility may be required at times).
* while your primary location is france, you will also spend 3-4 months a year in mexico.
* you’ll always be encouraged to move towards authentic individual expression.
* having a chance to join a growing global spiritual community.
* participating in silent meditation retreats, yoga modules, workshops, and more.
* being part of an organization that hosts 100-120 people at a time.
apply now!
do you feel called to contribute your skills to this position? We’d love to hear from you! Please email blanca ( blanca@hridaya-yoga.fr ) with your cover letter and resume.
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