This role focuses on leading strategic initiatives in the farm animal segment and manages a cross‐functional team to achieve growth and profitability.
responsibilities
to establish virbac's commercial strategy for the next three years as projected in the 3-year operating plan (3 yop) for the farm animal segment. To execute the budget and business unit plan for farm animals to achieve the established objectives. To agree upon and establish a work plan with the distribution channel, key accounts, and new channels in accordance with virbac's commercial policies. To ensure the execution of global marketing plans. To establish the business unit's growth approach with current and new clients. To direct and project virbac's commercial strategy in the farm animal segment through sales, marketing, and technical teams to increase product penetration and market share. To maintain and improve the commercial margin and ebit objectives set in the annual budget, continually evolving the commercialization and client communication approach. To manage experienced professionals with latitude and independence, implementing policies and strategies for short-term results (1 year or less). To handle moderately complex problems and influence others outside one's job area regarding policies, practices, and procedures. #j-18808-ljbffr