Company description
mbm business is a consulting service provider specializing in marketing diagnosis, trend evaluation, strategic planning, content creation, and digital marketing campaigns. We help businesses develop multi-faceted communication strategies across various media channels to maximize their marketing investment. By understanding consumer behavior and targeting the right channels, we ensure brands connect with their audiences effectively. Our expertise lies in delivering the right message at the best moment to drive results for our clients.
role description
this is a part-time hybrid role for a meta ads specialist located in monterrey, nl, with flexibility for some remote work. The meta ads specialist will be responsible for planning, creating, and monitoring meta (facebook and instagram) advertising campaigns. Key tasks include audience targeting, analyzing campaign performance metrics, adjusting strategies for optimization, and generating performance reports to achieve marketing goals. The role requires close collaboration with the digital marketing and content strategy teams to align campaigns with broader brand objectives.
qualifications
* proficiency in creating and managing facebook and instagram ad campaigns, audience segmentation, and budget optimization
* strong analytical skills, including experience in performance reporting, campaign analysis, and metrics evaluation
* experience in content development, creative ad design, and copywriting tailored to social media platforms
* understanding of digital marketing principles, social media strategies, and best practices in online advertising
* excellent organizational and communication skills, with the ability to work independently in a hybrid environment
* proven ability to adapt quickly to changing trends and innovate within the dynamic social media landscape
* experience using tools such as facebook ads manager, business analytics software, and other relevant platforms
* degree in marketing, business, communications, or a related field (preferred but not required)