Mxn 936,000 - 1,312,000
overview
senior analyst, digital marketing martech role at whirlpool corporation. Location: mexico city. Requisition id: 66217.
the team you will be a part of
the digital marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.
about whirlpool corporation
whirlpool corporation (nyse whr) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including whirlpool, kitchenaid, jennair, maytag, amana, brastemp, consul, and insinkerator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at whirlpoolcorp.com.
your role in summary
we are seeking a passionate digital marketing senior analyst as part of our regional team. Professional with experience in martech, seo, crm, analytics, and customer journeys. Works with different business units implementing new innovations and capabilities for the improvement and development of the direct to consumer channels.
responsibilities
* support the region in the implementation of new technologies for local markets.
* analyze the digital marketing ecosystem and identify opportunities.
* share best practices and trends.
* create and handle reports and dashboards.
* collaborate with it, cx, marketing, analytics.
* bachelor’s degree in marketing or related field, or equivalent experience.
* minimum 3 years of experience in a digital marketing role or as a digital marketing consultant.
* google analytics knowledge.
* understanding of html and related technologies/concepts.
* fluent in english written and spoken.
* ability to work in a hybrid environment in a global, multi cultural team environment.
preferred skills and experiences
* excellent analytical consultant skills.
* project management.
* attention to detail and the ability to effectively multi task in a deadline driven environment.
* agile, solutions based approach and mindset.
* ai knowledge will be a plus.
company values and eeo
at whirlpool corporation, we value and celebrate diversity. Whirlpool corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
* seniority level: mid-senior level
* employment type: full-time
* job function: other
* industries: manufacturing
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