Cabo marqués – acapulco
at banyan tree veya & banyan tree cabo marqués, we craft meaningful and emotionally resonant journeys through mindful luxury, wellbeing, and a deep sense of place.
role purpose
the digital marketing manager is responsible for leading and optimizing the digital strategy across the brand and property, ensuring a refined, cohesive, and high‑performing online presence.
key responsibilities
* digital strategy & brand positioning
o lead and oversee digital marketing initiatives including brand websites, paid media, seo/sem, crm, email marketing, and social media.
o ensure all digital touchpoints reflect the brand’s luxury positioning, visual identity, and storytelling.
o collaborate with revenue, sales, pr, operations, spa, wellness, f&b, and brand teams to ensure alignment and commercial impact.
* website optimization & guest journey
o continuously optimize website content, user experience, and performance to enhance conversion.
o ensure all guest‑facing information (offers, experiences, dining, spa, seasonal activations) is accurate and up to date.
o identify opportunities to improve the booking journey and increase direct revenue contribution.
* performance marketing & analytics
o oversee and evaluate performance of digital campaigns across google ads, meta, retargeting platforms, and other channels.
o monitor traffic, booking trends, and conversion metrics using analytics tools and dashboards.
o generate actionable insights to drive continuous optimization and roi improvement.
o collaborate with external agencies to ensure strong campaign performance and strategic alignment.
* content & digital assets
o coordinate photo and video productions for rooms, villas, f&b, wellness, spa, weddings, and brand experiences.
o ensure all visual content aligns with luxury standards and brand storytelling.
o manage digital asset libraries and distribution platforms (e.g., ota channels, ice portal).
o support the creation of emotionally compelling digital narratives.
* innovation & market awareness
o stay ahead of trends in luxury hospitality, wellness, travel, and digital marketing.
o monitor competitive positioning and identify opportunities for differentiation and innovation.
* budget & performance management
o manage digital marketing budgets, ensuring strategic allocation and strong return on investment.
o evaluate performance based on kpis such as traffic growth, conversion rate, roas, and revenue contribution.
critical skills & qualifications
* 3+ years of experience in digital marketing, preferably within luxury hospitality, boutique hotels, wellness, or lifestyle brands.
* strong expertise in paid media, seo/sem, crm, email marketing, cms, and digital ecosystems.
* advanced analytical capabilities with experience using google analytics and reporting tools.
* experience managing agencies and cross‑functional stakeholders.
* strong visual sensitivity and understanding of luxury brand identity.
* highly organized, detail‑oriented, and capable of managing multiple projects simultaneously.
* fluency in english and spanish required.
what makes this role unique
the digital marketing manager plays a key role in translating a physical destination into a digital experience that inspires desire and connection. It is about bringing the banyan tree veya & banyan tree cabo marqués philosophy to life, where every digital interaction becomes an invitation to experience wellbeing, beauty, and a true sense of place.
contact: gerardo.benavides@banyantree.com
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