Programmatic Strategist (Remote Mexico)
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue – not just leads. We use our Customer Generation methodology to cut through the noise and drive pipeline, fuel SQLs, and scale brands serious about growth. From paid media and SEO/Content to CRO, RevOps, and go-to-market strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast, think boldly, and hire people who challenge the status quo.
We don’t just deliver results – we’re shaping the future of marketing. If you love solving hard problems and want your work to actually mean something, you’ll fit right in.
About The Role
We’re looking for a bold, strategic Programmatic Strategist – someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.
The Programmatic Strategist is a crucial, client‑facing role responsible for day‑to‑day management of our programmatic clients, including campaign builds, optimization, and reporting across all programmatic channels (display, native, video, audio, etc.). You will create and manage custom client strategies and communicate with clients and internal stakeholders.
What You’ll Do
- Campaign Management and Optimization
- Build, launch, and optimize programmatic campaigns on DSPs such as DV360 and The Trade Desk.
- Leverage first‑party and third‑party data for precise audience targeting and segmentation.
- Continuously monitor and adjust campaigns to meet performance and pacing goals.
- Generate and analyze performance reports and provide actionable insights.
- Identify and resolve campaign performance and delivery issues quickly.
- Strategy Development
- Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
- Design and implement custom programmatic strategies that holistically combine paid and organic channels.
- Client Relationship Management
- Serve as the primary point of contact for clients, providing regular updates and strategy adjustments.
- Present campaign plans, performance reports, and strategic recommendations to clients.
- Cross‑Functional Coordination
- Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
What You’ll Bring
- 3+ years of proven experience in programmatic roles at publishers, agencies, or ad‑tech companies (bonus B2B experience).
- Hands‑on expertise in media buying: building and optimizing campaigns in DSPs, with preference for TTD and DV360.
- Track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
- Strong understanding of how programmatic and other channels work together to surpass client KPIs.
- Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month.
- Excellent cross‑collaboration, interpersonal, and communication skills.
- Analytical ability, exceptional attention to detail, and a results‑oriented mindset that balances multiple projects.
Goals
- NSM attainment: 100%
- CSAT: 4.4+
What We Offer
- Competitive base salary
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- 100% employer‑paid plan for you and 50% employer contribution for dependents (US, CAD, MX)
- Benefits to support the whole person
- Mental health: access to certified therapists through Spring Health, Headspace membership
- Physical health: physical therapy through Omada, Aaptiv virtual workouts, One Medical membership for primary and virtual care
- Time Off: unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave
- Financial: traditional and Roth 401(k) with 3% company match
- Bonus: annual bonus based on tenure, scaling over time
- Annual company‑wide retreat
Work Environment Requirements
- Remote‑first company; work from your home office. Positions located in Canada, Mexico, or the UK require current work authorization and permanent residence in that country.
- Primary collaboration via Zoom and Slack; must operate a laptop (PC or Mac) and have reliable internet and a professional background.
- Must be able to remain stationary for extended periods and interpret written and/or verbal communication.
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
- Accommodations inquiries: recruiting@directiveconsulting.com
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Business Development and Sales
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