We are a us-based enterprise b2b edtech saas company seeking an expert seo consultant to fix some issues and return us to past levels of website success in terms of high-intent visitors and inbound leads. Our website meets all the basic seo technical requirements: modern wordpress theme, fast pagespeed, all pages have relevant titles/descriptions/h1, etc. This means high scores on all automated seo audits. We also have a bunch of posts that are top 5 serp. But we have had some major issues: - traffic has dropped: wed 14 may had 86k impressions and 671 clicks while wed 23 july had 47k impressions and 442 clicks. (see image) - in general, our pages are hated by google (ranking >50), as well as some posts, while other posts thrive (ranking <5) - overall traffic is much higher than it was before releasing a new site in 2019, but inbound leads are much less, and ranking on bottom of funnel keywords is much worse so, we need someone to do both an audit and a fix. Goals: 1. Ensure we are first page serp for important keywords that are relatively niche. 2. Increase the number of inbound leads. Ideas to get there: - evaluate why our posts perform well but pages are ignored by google - evaluate potential cannibalism - enhance content on current pages for more conversion and engagement (our staff are technical experts and the content reflects this) - develop plan to develop new pages/posts - compare current site to the pre-2019 site and better competitors (see below) - evaluate causes of bizarre spikes one day per week (often saturdays, though we are b2b - see image) - develop plan for off-site content such as medium, reddit, quora - manage a rebound from recent loss of traffic due to updates i’m also open to anything else you recommend to achieve the goals. Image of spikes which i think are due to cannibalism: some competitors that are better ranking on keywords, with lesser products competitors with better branding and content this position is a consultancy, that is part-time, probably with higher hours in the first 2 months. We are a fully virtual company with team members in usa, mexico, colombia, argentina, india, south africa, philippines; so english fluency is required. We are an equal opportunity employer. S5nl18j46a