About kavak
we're a tech company transforming the used car market in latin america since 2016. We've become the most valued startup in the region, revolutionizing the industry.
our mission is to empower people's lives through access to cars. We unleash the power of cars so people can enjoy the ride.
your mission
join us as an insights & ai specialist on our branding team. This role will define and optimize our content strategy based on data, consumer insights, and ai tools.
the goal is to transform information into relevant, scalable, and innovative content that strengthens brand presence and connects with local and regional audiences.
key responsibilities:
* cross-country blog implementation: define topics, categories, and guidelines
* ai applied to content: test and apply tools for generation, seo, and performance
* brand consistency: ensure branding, tone, and themes are aligned across countries
* consumer insights: interpret brand studies, nps, and social listening to adjust content to customer motivations
* impact metrics: lead monitoring of kpis related to awareness, engagement, consideration, and associated attributes
* innovation: bring new trends and formats to keep us relevant
requirements:
* bachelor's degree in marketing, communication, advertising, consumer psychology, or related fields (postgraduate studies in data analytics or content strategy valuable)
* minimum of 3 years in strategic marketing, consumer research, content strategy, or digital communication roles
* previous experience working with ai tools for content creation
* proficiency in marketing data analysis: brand tracking, crm, google analytics, social media, or social listening tools
* proven ability in storytelling and developing data-driven narratives
this is the place for you if you're passionate about disruption, execution, challenges, and making data-driven decisions, and are mission-oriented.