Position Summary: Woliba is an AI-powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher-performing teams. We unify HR, engagement, wellness, and learning tools into one connected platform — empowering companies to simplify operations, improve retention, and reduce software costs.
We’re seeking a Marketing & CRM Automation Manager to drive and convert Marketing Qualified Leads (MQLs) through targeted automation, CRM optimization, and coordinated campaigns. This role sits at the intersection of marketing, sales, and data — owning the systems and strategies that generate predictable, high-quality pipeline growth. This is a remote position, ideally based in Mexico City, with occasional travel for team and client events.
Objectives
- Drive and Convert MQLs – Own lead generation and nurturing campaigns to move contacts from awareness to discovery call; continuously monitor MQL volume, quality, and conversion rates, optimizing workflows to increase performance.
- CRM Ownership & Optimization – Manage Woliba’s Pipedrive CRM to ensure accurate data capture, tagging, segmentation, and reporting; build automations and lead scoring models that identify and prioritize MQLs for follow-up by the SDR team.
- Lead Nurturing & Campaign Automation – Develop and execute email automation and lead nurture workflows in Brevo (Sendinblue) and other tools; personalize communication by audience segment, funnel stage, and engagement history.
- Marketing & Sales Alignment – Partner with the Senior SDR and leadership team to ensure MQLs are properly routed, tracked, and converted; establish clear feedback loops between Marketing and Sales to continually improve MQL quality.
- Web & Visitor Tracking – Implement lead capture forms, UTM tracking, and analytics tools to identify inbound interest and score web visitors; sync website interactions directly with CRM records for better attribution.
- Reporting & Optimization – Create dashboards and reports to track MQL generation, conversion rates, and campaign ROI; identify bottlenecks, test new automations, and iterate based on data insights.
Deliverables
- Consistent growth in qualified MQLs month-over-month.
- Improved MQL → SQL conversion rate (target: +20%).
- Fully optimized Pipedrive CRM with accurate data, automation, and clear lead scoring.
- End-to-end nurture workflows that convert leads across campaigns and channels.
- Weekly and monthly reporting on campaign and funnel performance.
- Documented processes and automations for scalability and transparency.
Adecuado Experience & Skills
- 3–6 years in Marketing Automation, CRM Management, or RevOps, ideally within B2B SaaS.
- Hands‑on experience with Pipedrive, Brevo (Sendinblue), and integrated marketing systems.
- Deep understanding of lead scoring, MQL definition, and funnel optimization.
- Proficient in campaign analytics, attribution tracking, and dashboard building.
- Strong collaboration skills across Sales and Marketing teams.
- Excellent written and verbal communication in English and Spanish.
- Self‑starter comfortable working remotely in a fast‑paced, data‑driven environment.
What We Offer
- Competitive salary and performance‑based bonus opportunities tied to MQL and pipeline metrics.
- Remote‑first flexibility with a mission‑driven, collaborative team.
- Career path toward Marketing Operations Lead or Revenue Operations Manager roles.
- Opportunities to travel for team retreats and client events.
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