Missionyou will be responsible for leading the execution and optimization of performance strategies focused on mid- and lower-funnel through marketplaces and digital channels, with a focus on conversion, revenue generation, and roi improvement.the role will integrate paid media, organic positioning (seo), pdp optimization, and amazon dsp strategy, ensuring that advertising investments and retail preparation work in a coordinated manner to maximize sales performance and market share growth for groupe seb mexico.this is a hands-on, data-driven role that requires strong cross-functional collaboration with e-commerce kams, content teams, and activator analysts.main responsibilities1. Mid & lower funnel performance executionexecute and optimize conversion-focused campaigns on amazon ads, mercado ads, and other performance channels.manage formats such as sponsored products, sponsored brands, sponsored display, and mercado ads.identify and scale high-performing skus, keywords, and audiences.2. Paid + organic ranking strategymonitor and optimize performance by considering both paid and organic ranking.analyze keyword rankings, share of voice, and organic visibility in marketplaces.define strategies where paid media complements organic growth and pdp improvements.collaborate with activator analysts to identify opportunities and positioning gaps.3. Pdp optimization and seo alignmentcollaborate with content and brand teams to recommend pdp improvements, including:seo keywordstitles, bullets, and descriptionsimages, a+ content, and videosratings & reviews strategyretail readiness factors that impact conversionmeasure the impact of pdp improvements on cvr, acos, and sales.4. Amazon dsp strategydefine and manage the amazon dsp strategy focused on retargeting, audience expansion, and incremental sales.analyze dsp performance by audience, creative, and funnel stage.identify winning creatives and request asset development from cross-functional teams.coordinate dsp workflows with content, creative, and brand teams.5. Budget and roi managementmanage paid media budgets with a focus on roas, acos, cpa, and incremental revenue.allocate investments considering inventory availability, pricing, promotions, and event calendars (hot sale, prime day, buen fin).ensure alignment with sgm objectives and profitability.6. Analytics and reportingmonitor kpis such as:roas / tacosacos / cpaconversion rateincremental salesorganic rankingshare of voicedeliver structured weekly/monthly reports with actionable insights.support forecasting and inventory planning discussions.7. Cross-functional collaborationwork closely with:e-commerce kamscontent and creativity teamsactivator analystsensure alignment between media strategy, pdp quality, stock availability, and commercial priorities.support joint business planning processes with data-driven recommendations.profile and requirementsproven experience managing mid- and lower-funnel paid media in marketplaces.solid knowledge of amazon ads, mercado ads, and amazon dsp.experience integrating paid media with seo and pdp optimization.deep understanding of marketplace kpis (roas, acos, cvr, tacos).analytical and data-driven mindset.hands-on execution skills.fluent in english and spanish