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Brand manager - amazon marketplace

Arvanza Consulting
Gerente de marca
Publicada el 10 marzo
Descripción

Arvanza is a full-service amazon consulting agency helping brands grow, scale, and win on the world's largest marketplace. We work with brands ranging from emerging sellers to eight-figure accounts, and we take the work seriously. Our team is collaborative, accountable, and genuinely invested in client success.

about arvanza

arvanza is a full-service amazon consulting agency helping brands grow, scale, and win on the world's largest marketplace. We work with brands ranging from emerging sellers to eight-figure accounts, and we take the work seriously. Our team is collaborative, accountable, and genuinely invested in client success.

the role

the brand manager is the heartbeat of each client relationship at arvanza. You're not just reporting numbers - you're leading strategy, protecting the client relationship, and making sure every moving part of the account is working together. You'll partner closely with our advertising strategist, seo specialist, creative team, and operations & inventory team to deliver results that actually move the needle.

a big part of doing this well is understanding amazon advertising at a strategic level. You don't need to be the one building campaigns - but you do need to understand how ppc works well enough to set smart direction, ask the right questions, and translate performance into a story the client can act on. If you can't speak fluently to tacos, acos, impression share, and conversion rate - this role will be hard to do well.

if you love owning outcomes, thinking strategically, and building real trust with clients - this role is for you.

what you'll own client relationships
* serve as the primary point of contact for a portfolio of amazon brand clients
* understand each client's business goals beyond just their amazon metrics
* proactively identify client satisfaction issues before they become churn risks
* lead all client-facing communication, especially during active issues
account performance
* monitor performance across sponsored products, sponsored brands, and mrp for every brand in your portfolio - weekly, at minimum
* stay on top of account health at all times, not just on call days
* escalate performance declines and lead the recovery plan
* own the narrative going into every client call - never be caught off guard
p&l management
* understand each client's profitability picture - cogs, margins, ad spend, and net profit
* use p&l data to inform strategic decisions, not just surface-level metrics
* flag profitability concerns to the client proactively and come with recommendations
* make sure the strategies you're recommending actually make sense for the client's bottom line - growth that isn't profitable isn't a win
strategy & direction
* set the holistic amazon strategy for every brand in your portfolio - and make sure advertising, seo, and creative all reflect it
* identify opportunities that should influence the overall strategy: new product launches, virtual bundles, competitive conquesting, seasonal pushes, and more
* communicate those opportunities to the right team members as clear, actionable direction - with context on why it matters and when it needs to happen
* translate performance data into confident, client-ready strategy - you are not just a messenger
ppc collaboration
* you don't build campaigns, but you need to understand how they work - campaign structure, match types, bid strategy, budget pacing, and the levers that move performance
* you partner with the advertising strategist to make sure ad strategy is always aligned with the client's broader goals
* you review performance summaries from the ad strategist and ask smart questions - not just accept the numbers at face value
* you understand what's driving tacos, why cvr might be down, or why impression share is slipping - and you can speak to it confidently on a client call
seo & creative collaboration
* you work closely with the seo specialist and creative team to make sure listings, copy, and content are always aligned with the brand's strategy
* connect the dots between organic ranking, creative assets, and advertising performance - understanding how they influence each other
* communicate client feedback, brand priorities, and upcoming initiatives to the seo and creative teams so they can execute with the right context
communication & calls
* prepare a clear call agenda at least 24 hours before every biweekly client meeting
* be the single source of truth for what each brand is doing on amazon and why
* follow up on any open questions with a committed timeline - and hit it
issue management
* you set clear expectations with the client upfront: what the issue is, what the team is doing to address it, and what the timeline looks like
* you follow up consistently until it's resolved - the client should never have to chase you for an update
* if an issue has been open 24+ hours without a resolution plan, you are responsible for making sure the right people are aligned and moving on it
what we're looking for
* 3+ years of amazon account management or marketplace experience (agency experience a big plus)
* deep understanding of the amazon ecosystem - you know what actually moves the needle: listing optimization, buy box health, inventory management, promotional strategy, and how all of it connects to advertising and organic performance
* solid understanding of amazon ppc at a strategic level - campaign types, bidding, tacos, acos, cvr, impression share, and budget pacing. You don't need to build campaigns, but you need to understand how the pieces fit together and what to do when they don't
* comfortable reading and working with p&l data - you understand margins, cogs, and how ad spend impacts profitability. You use this to guide strategy, not just report it
* an exceptional communicator - you can take complex data and turn it into a clear, confident story for a client in real time. Written, verbal, and on video calls, you show up prepared and polished
* someone who thrives in a fast-paced environment - you can manage multiple accounts, shifting priorities, and tight timelines without dropping the ball. When things move quickly, you move with them
* highly organized and proactive - you flag problems before clients do, and you always come with a plan, not just a problem
* a natural collaborator - you work closely with an advertising strategist, seo specialist, and creative team, and you know how to get the best out of the people around you
* experience with tools like sellerboard, helium 10, or similar is a plus
* advanced knowledge of seller central, amazon ad platforms, and trend analysis.
what it's like to work here

we have high standards and we hold each other to them - but we also genuinely support each other to do great work. You won't be siloed or left to figure things out alone. Accountability is a team value, not a punishment, and we celebrate the wins just as much as we address the gaps.

what's in it for you compensation & benefits
* competitive salary - we pay for the talent we expect
* performance bonuses tied directly to kpis - when your brands win, you win too
* u.s. federal holidays off plus your local holidays - we respect where you live
* 100% remote, full-time - work from wherever you do your best thinking
room to grow
* clear path to senior brand manager in as little as 6 months - we promote based on performance, not tenure
* at arvanza, you're not just executing someone else's playbook - you're helping build it. If you have an idea that can make our clients or our team better, we want to hear it and we'll give you the space to run with it
* you'll work alongside a team that's deep in the weeds of amazon strategy every day - the learning curve here is steep in the best way possible
* as we grow, so does your portfolio. The brands you manage today are a stepping stone to the clients and challenges you'll own tomorrow
the intangibles
* a team that actually communicates - no silos, no guessing games, just people who have each other's backs
* leadership that's invested in your development, not just your output
* the chance to be part of an agency that's building something - we're not coasting, and we're looking for people who aren't either
#j-18808-ljbffr

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