Summary: the abm will develop and execute comprehensive marketing strategies to achieve brand and business objectives.
the associate brand manager is responsible to:
1) planning: assist in aop (annual brand plan) planning, alignment and kpi's setting.
2) brand building: collaborate and execute brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development
3) strengthen portfolio: develop and ensure successful launch of innovations, ensuring alignment with brand strategy (obppc), identify and capitalize distribution opportunities and execute portfolio rationalization.
5) rgm capabilities: collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
6) brand communication: assist in annual communication planning (media, creative, pos, pr), alignment and kpi ´s setting.
execute and monitor strategies.
7) team development: develop coordinators and/or trainees reporting to him/her.
the abm is expected to possess the following hard skills:
a) marketing mix management
b) financial kpis (p