Region Segment Strategy
- Define, nurture and deploy the segment mid-term (1 to 3 years) tactical strategy
- Adapt the LB SAVE (Solution, Access, Value, Experience) model into an action plan for the targeted segment
- Localize the tactics based on your target persona (s)
- Prioritize the portfolio of solutions
- Collaborate to the building of the Region Distribution on where to play and how to win in line with the LB Access Strategy
- Collaborate to the building of the Region pricing strategy to extract and maximize the value while maintaining competitiveness.
- Lead the customer relationship management: capture, nurture, valorization, conversion, retention (customer Life-time value) supported by the Region Engagement Team.
- Oversee and contribute to content adaptation for your segment needs including
- Refine the segment customer journey, identify its key moments of truth (insights) and provide information back to LB for possible evolution
- Ensure the forecast and supply is aligned with the Region business ambitions (customer and market evolution, product lifecycle, etc.)
- Coordinate and prioritize ad-hoc projects and dedicated budget
- Analyze potential partnership opportunities in line with the segment & Brand characteristics
- Drive and monitor the segment business growth and performance (market/financial (P&L;)) leveraging the entire G2M plan in line with the LB KPIs
- Establish and own the segment business review for Region steering committees and LB/Region G2M reviews, leveraging all type of market data and insights, providing corrective action plans at regional and LB levels
Key Experience In
- Doing different types of analysis (market, competitor, financial, products)
- Monitoring businesses
- Building action plans
- Managing project, product launches, events
- Working in marketing functions
Competencies
Achievement Orientation - 4
Branding - 3
Customer Value Mgt - 3
Data Collection & Processing - 3
Digital Marketing - 1
Impact & Influence - 4
Revenue & Profitability - 3
Product & Technical Knowledge - 3
Teamwork & Collaboration - 3
Entrepreneurship - 2
Languages Required
Spanish - Business Professional
English - Business Professional