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region segment strategy
* define, nurture and deploy the segment mid-term (1 to 3 years) tactical strategy
* adapt the lb save (solution, access, value, experience) model into an action plan for the targeted segment
* localize the tactics based on your target persona (s)
* prioritize the portfolio of solutions
* collaborate to the building of the region distribution on where to play and how to win in line with the lb access strategy
* collaborate to the building of the region pricing strategy to extract and maximize the value while maintaining competitiveness.
* lead the customer relationship management: capture, nurture, valorization, conversion, retention (customer life-time value) supported by the region engagement team.
* oversee and contribute to content adaptation for your segment needs including
* refine the segment customer journey, identify its key moments of truth (insights) and provide information back to lb for possible evolution
* ensure the forecast and supply is aligned with the region business ambitions (customer and market evolution, product lifecycle, etc.)
* coordinate and prioritize ad-hoc projects and dedicated budget
* analyze potential partnership opportunities in line with the segment & brand characteristics
* drive and monitor the segment business growth and performance (market/financial (p&l)) leveraging the entire g2m plan in line with the lb kpis
* establish and own the segment business review for region steering committees and lb/region g2m reviews, leveraging all type of market data and insights, providing corrective action plans at regional and lb levels
key experience in
* doing different types of analysis (market, competitor, financial, products)
* monitoring businesses
* building action plans
* managing project, product launches, events
* working in marketing functions
competencies
achievement orientation - 4
branding - 3
customer value mgt - 3
data collection & processing - 3
digital marketing - 1
impact & influence - 4
revenue & profitability - 3
product & technical knowledge - 3
teamwork & collaboration - 3
entrepreneurship - 2
languages required
spanish - business professional
english - business professional