The company seeks an experienced professional to serve as chief marketing officer.key responsibilitiesdevelop and execute a comprehensive marketing strategy that drives growth and revenue.oversee the development of multi-channel lead generation and branding efforts, ensuring measurable return on investment.manage external vendors, advertising partners, and agencies with strict performance oversight.analyze and optimize marketing funnels to increase case volume and quality.intake, referrals & conversion managementcollaborate with intake leadership to improve conversion rates, responsiveness, and qualification processes.align marketing performance with intake kpis; lead a/b testing of scripts, routing, and response times.implement lead scoring, attribution models, and intake workflows to maximize efficiency.data & performance optimizationdesign and maintain dashboards, kpis, and reporting systems across marketing and intake functions.use marketing analytics and performance data to guide decision-making and optimize channel spend.identify and fix bottlenecks in the lead-to-case pipeline using real-time data.foster a culture of testing, measurement, and continuous improvement.team leadership & in-office culturelead a growing in-office marketing and intake support team with clarity, accountability, and mentorship.establish high-performance standards across all marketing and intake staff.develop hiring, training, and coaching systems to uplevel talent across both departments.