Performance Marketing Manager (Remote Mexico) - Future Opening
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology developed by us, which focuses on SQLs and customers instead of traditional metrics like MQLs. We offer paid media, SEO/content, CRO, and video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
The Paid Strategist is a crucial, client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders on executing paid media deliverables. In this role, you will gain experience creating high‑performing paid strategies for enterprise SaaS businesses.
Roles & Responsibilities
- Oversee and lead a collection of paid media accounts.
- Serve as direct support to client contacts.
- You will communicate weekly with vendors and operational partners to ensure alignment on tasks, work quality, and improvements.
- Drive referrals via client relationships and professional network.
- Build strategies for clients each quarter.
- Own the creation, maintenance, and optimization of paid media budgets across multiple channels.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Understand the value of programmatic campaigns.
- Maintain personal productivity and utilization.
- Work directly with the Associate Director to ensure internal and client goals are achieved.
- Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
What You Offer
- 3+ years experience working at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook, LinkedIn).
- Proficiency with advertising platforms and tools such as Facebook Business Manager and LinkedIn Campaign Manager.
- Strong understanding of PPC principles.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
- Ability to drive results and measure via OKRs.
- Proven and measurable success with mid‑market or enterprise accounts.
- A unique perspective on how to drive value for SaaS.
- Ability to translate strategy and tell stories with data.
- Competitive, curious, and a true problem solver.
- Ability to organize and manage multiple projects simultaneously.
- Quality‑obsessed and passionate about advertising.
- Travel to visit clients approximately once per year, per client or as needed.
What Success Looks Like
- You embody our core values in every interaction; internally and externally.
- You manage approximately five mid‑tier and enterprise accounts.
- You meet and exceed department‑level OKRs, such as client growth and goal attainment.
- You build client trust and relationships that create consistent renewals.
- You cross‑sell services that align with client goals and objectives.
- You clearly communicate results to client points of contact and executives.
- You demonstrate exceptional decision‑making related to strategy for accounts.
What We Offer
- We have a set living wage.
- Medical, dental, vision plans, disability and life insurance covering you and your family.
- 100% employer‑paid health plan for you; 50% contribution for dependents.
- Mental: access to certified therapists through Spring Health and membership to Headspace.
- Physical: Gympass access.
- Time off: unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave.
- Financial: 401(k) and Roth 401(k) with a 3% company match.
- Bonus: annual bonus based on tenure, scaling over time.
- Annual anniversary trip with peers and executive leadership.
Work Environment Requirements
As a remote‑first company, you’ll have the ability to work from anywhere in the U.S., with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, you may apply for general opportunities where we have established businesses (Canada, the UK, Australia). You must have current work authorization and permanently reside in that country. This role operates 100% virtually from your home office. You will primarily collaborate with colleagues through virtual meetings (Zoom) and Slack.
You must be able to operate a laptop computer (PC or Mac), use common office productivity tools, and maintain reliable internet access. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
For reasonable accommodations, direct inquiries to careers@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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