Overview
join the latam brand/trade marketing team at the lego group in mexico. This role focuses on aligning innovative marketing plans with operational actions to drive sales growth, engage kids and adult audiences, and build a strong brand presence. The role emphasizes strategic marketing, cross-functional collaboration, and delivering impactful campaigns.
note: all cvs must be written in english.
core responsibilities
* build a strong strategy for short & mid-term consumer sales growth, growing active consumer base, recruitment, retention and building the brand
* drive product and commercial opportunities while monitor business performance, using relevant insights to accelerate demand in kids & adult audiences
* influence the audience’s consumer sales plan and forecasts by using relevant data and performance tracking
* ensure a strong brand presence across all touch points, working closely with internal marketing, agency, market partners, and ip partners
* develop, transform and optimize the marketing and go-to-market approach to the needs of the new oesp approach
* collaborate with cross-functional teams and global/regional brand managers to foster impactful cross-functional collaboration and communication
* lead local selling-in for successful deployment in latam
* develop and implement local launch and marketing activation plans to engage audiences through lego framework
about the team
you will be joining the latam brand/trade marketing team in the lego mexico offices. This team crafts consumer demand in latam by converting insights into compelling marketing programs grounded in commercial understanding, and leads end-to-end marketing planning and execution with trade marketing and sales across channels.
* end-to-end marketing planning and execution from input into campaign development to execution with trade marketing and sales across our channels
* brand and category business planning and analysis while monitoring external competitive environment
qualifications & requirements
* passion for and/or experience working with children as a target audience
* proven track record as a brand marketing professional in a regional environment, with a blend of commercial and strategic skills
* experience in consumer products and/or fmcg, with strong ability to develop and activate campaigns
* experience from within the toy, family, gaming or entertainment industry
* digital/ecommerce experience is a strong plus
* strong analytical skills and proficiency in translating complex findings into straightforward insights, directions, and recommendations
* collaborative approach with natural authority and ability to make decisions with internal and external partners
* ability to excel independently and in diverse teams, encouraging collaboration to achieve common goals
* trustworthy teammate and project manager with the ability to drive cross-functional collaborators through a go-to-market strategy and deliver results
* strong project management skills to manage complex processes
* english – advanced
relocation
there is no relocation budget for this role.
hybrid working model
our workplace enables flexibility. This 3-day in-office hybrid model exemplifies our people promise and supports diverse life situations.
what’s in it for you?
here are some of what to expect:
* family care leave – enhanced paid leave options
* insurances – life and disability insurance for protection and peace of mind
* wellbeing – access to wellbeing programs and resources
* colleague discount – generous colleague discount
* bonus – bonus scheme where eligible
workplace – lego offices with a focus on a diverse, inclusive culture of play. The lego group is committed to equal employment opportunity and equal pay and welcomes applicants from all backgrounds. Candidates offered roles with high engagement with children may be required to take part in child safeguarding background screening. We also maintain a drug-free workplace policy and support accessibility in our online application process.
thank you for sharing our commitment to children’s rights. We encourage you to apply as soon as possible as applications are reviewed on an ongoing basis.
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