Job title:
brand marketing lead
we are seeking a brand marketing lead to develop and execute marketing strategies across all operations to achieve financial and marketing objectives.
* develop and implement brand marketing plans to drive business growth.
* lead the brand team in new product launches, line extensions & reformulations.
* work closely with the agency to define powerful and compelling briefs for brand activation.
key responsibilities:
* brand strategy: develop, align and execute brand marketing plans for the country.
* go-to-market & integrated marketing communications: lead the brand team in new product launches, line extensions & reformulations.
* retail & sales activation: adapt and develop sales materials for new & existing products.
* insights & analytics: develop strong business and functional understanding of both: the maintenance & the therapeutic brands.
* customer engagement: work closely with distributors marketing counterparts to align on strategies, branding and consumer experience.
* commercial planning and monitoring: support annual budget planning process.
this is an exciting opportunity for a motivated professional to join our dynamic team and make a meaningful impact in the lives of people and their pets.