Job overview
the senior marketing analyst position is a pivotal role in our organization, responsible for empowering data-driven decision-making across the marketing team.
key responsibilities
* collect and manage data streams into mci (datorama): gather, clean, and validate marketing data from various sources, including web analytics tools, advertising platforms, media monitoring platforms, and social apis.
* maintain accurate, consistent, and reliable data across all reporting by implementing organized data management processes.
* develop and maintain documentation for data enrichment and comprehensive data dictionaries.
* design and implement performance dashboards in mci (datorama) to highlight key trends, successes, and areas for improvement.
* analyze marketing activity performance across different channels to identify effective strategies and recommend optimizations.
* conduct in-depth analysis to uncover actionable insights into campaign effectiveness and market trends.
* translate complex data findings into clear, concise narratives and visualizations for stakeholders.
* identify opportunities for marketing optimization and present data-backed recommendations.