Description
we are looking for an experienced seo & ai search analyst to help drive organic growth, search visibility, and brand authority across both traditional search engines and emerging ai-powered search platforms.
in this role, you will develop and execute seo, content, local search, and generative engine optimization (geo) strategies that increase discoverability, qualified traffic, and lead generation. You will work across technical seo, content strategy, semantic optimization, and ai search visibility to ensure our brands remain competitive as search continues to evolve.
the ideal candidate combines strong analytical skills with hands-on seo expertise and a deep understanding of how users discover information through google, chatgpt, gemini, perplexity, copilot, and other ai-driven platforms. You are naturally curious, data-driven, and passionate about leveraging search insights to create measurable business impact.
key responsibilities
seo strategy & optimization
develop and execute comprehensive seo strategies across multiple websites and brands.
conduct technical seo audits and implement recommendations.
monitor website performance, indexing, crawlability, and core web vitals.
perform keyword, entity, and search intent research.
optimize website architecture, internal linking, and on-page seo elements.
identify opportunities to increase organic traffic, rankings, and conversions.
collaborate with web development teams on technical seo initiatives.
stay current with google algorithm updates and industry best practices.
ai search & generative engine optimization (geo)
develop strategies to improve visibility within ai-powered search and answer engines.
optimize content for discoverability across chatgpt, gemini, perplexity, copilot, and emerging ai platforms.
monitor ai-generated brand mentions, citations, and visibility trends.
implement generative engine optimization (geo) best practices.
improve entity recognition, topical authority, and semantic relevance.
research emerging ai search trends and translate findings into actionable strategies.
identify opportunities to increase brand presence within ai-generated responses.
content strategy & creation
design and execute content strategies aligned with seo, geo, and lead generation goals.
conduct topic research, competitive analysis, and content gap analysis.
build topical authority through content clusters and strategic content planning.
create detailed content briefs for blogs, landing pages, location pages, and educational resources.
write, edit, and optimize content when needed.
collaborate with internal teams to ensure content quality, accuracy, and consistency.
optimize existing content to improve rankings, traffic, engagement, and ai citations.
develop content frameworks aligned with e-e-a-t principles and ai search best practices.
identify opportunities to repurpose content across multiple digital channels.
local seo & business listings
develop and execute local seo strategies across multiple locations.
optimize and monitor google business profiles.
improve visibility in local search results and map packs.
ensure consistency across local citations and directory listings.
identify opportunities to strengthen local authority and geographic relevance.
analytics & performance monitoring
monitor seo, geo, and website performance metrics.
analyze traffic, rankings, conversions, lead generation, and engagement trends.
track keyword, entity, and ai search visibility performance.
provide actionable recommendations based on data insights.
measure the impact of seo and ai search initiatives on business goals.
monitor competitor activity and identify growth opportunities.
requirements
4+ years of experience in seo, organic search, content strategy, or digital marketing.
proven experience creating and executing successful seo strategies.
strong understanding of technical seo principles.
experience developing and optimizing content for organic search.
excellent written and verbal communication skills in english.
strong analytical and problem-solving abilities.
ability to manage multiple projects simultaneously.
experience working with cross-functional teams.
required tools & platforms
google search console (advanced)
google analytics 4 (ga4)
semrush
screaming frog
ahrefs (preferred)
google business profile
chatgpt, gemini, perplexity, and other ai-powered research tools
core areas of expertise
technical seo
crawlability and indexation
site architecture
internal linking strategy
core web vitals
schema markup
redirect management
xml sitemaps
technical audits
content & semantic seo
keyword research
search intent analysis
topic clustering
topical authority development
entity seo
e-e-a-t implementation
content optimization
editorial strategy
ai search & geo
generative engine optimization (geo)
ai search optimization (aio)
llm visibility strategies
ai citation optimization
semantic search
knowledge graph optimization
brand authority development
preferred qualifications
experience optimizing content for ai-powered search platforms.
experience managing seo strategies for multi-location businesses.
experience supporting lead generation objectives through organic search.
experience optimizing google business profiles and local search visibility.
experience working with content-heavy websites and large blog ecosystems.
experience in senior living, healthcare, hospitality, real estate, or similar industries.
familiarity with ai-assisted content workflows and content optimization tools.
success metrics
the ideal candidate will be measured on:
organic traffic growth
qualified lead generation
search visibility improvements
ai search visibility and citations
content performance
website health and technical seo improvements
growth in topical authority and entity recognition
local search visibility
overall contribution to business objectives
benefits
why join meztal?
at
meztal
, we prioritize innovation, collaboration, and personal growth. You'll have the opportunity to work on meaningful projects, be part of a supportive team, and enjoy a culture that values work-life balance and professional development.
christmas bonus
: 30 days, to be paid in december.
major medical expense insurance
: coverage up to $25,000,* mxn.
dental insurance
: always smile with confidence!
life insurance
: (death and mxn disability)
vacation days
: 12 vacation days in accordance with federal labor law +
floating holidays
: 3 floating holidays in addition to the 7 official holidays in mexico.
cell phone reimbursement & transportation subsidy.
hybrid scheme
: enjoy the best of both worlds, remote and in-office work.
multicultural exposure
: work with operations within mexico and the united states.
meztal internal events
: strike a healthy balance between your professional and personal goals.
exclusive discounts
: benefits with different companies for being part of meztal.
academic agreements
: access to national universities and language schools.