About willowwillow is a telehealth company focused on personalized, responsible cosmetic weight loss care.we combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies.our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.about the rolewe're building the analytics function, and this is the person who leads it.you'll be responsible for how we measure the business, align the organization around the right metrics, and turn data into decisions — not just reports.responsibilitiesserve as the primary analytical resource for understanding what's working and what isn't across the businessanalyze product performance by ltv, refunds, and churn to identify which products drive valuebuild and monitor retention curves segmented by cohort, acquisition channel, and product mixidentify customer leakage points across the lifecycle and surface actionable findingsevaluate acquisition channel quality based on downstream retention and churn behavioruncover untapped growth opportunities within the existing customer baseown and maintain dashboards and run ad hoc analyses for the leadership teamproactively surface insights and trends without waiting to be askedpartner with the cro manager on experimentation analysisdrive alignment across teams on how to define and measure key metrics - ensuring everyone is working from the same source of truthcollaborate with the marketing team on acquisition analyticssupport leadership on strategic questions and decisionsrequirements5+ years in analytics at a dtc, subscription, or ecommerce company; telemedicine or health/wellness experience is a strong plusfluent in sql — window functions, ctes, rolling metrics, cohort queriesdeep understanding of subscription math: ltv, cac, payback period, cohort retention, reorder curves, winback economics — including the difference between customer and revenue retentionexperience building dashboards in looker, mode, hex, metabase, or similar, with a clear sense of what makes a dashboard useful versus decorativestrong analytical thinking — knows how to frame the right question before touching the datanice to havedbt or modern data stack experience (snowflake, bigquery, fivetran)attribution and ad platform data (meta, google, tiktok)python for data manipulation and basic scriptingfamiliarity with ecommerce platforms (shopify, recharge, or similar)what's in it for you?As full-time member of our team, you'll enjoy:flexible hourswork wherever you choosefun and casual work environmentemployee engagement activities and virtual gatheringswe are a diverse, global team#j-*-ljbffr