Job title: brand marketing senior manager
about the role:
the ideal candidate will lead the development and execution of a marketing and communication strategy for our portfolio of products and services brands in latin america. This role is responsible for growing brand equity, driving customer and consumer adoption of products and services, generating demand for direct-to-consumer (d2c) business models, and maximizing marketing spend roi.
main responsibilities:
* brand strategy & equity growth: lead brand positioning and value proposition development for regional brands, ensure consistent brand identity and messaging across all touchpoints and audiences, monitor brand health and perception, and implement strategies to strengthen equity.
* marketing & communication strategy: design and execute integrated marketing campaigns across digital, trade, and traditional channels, align messaging across b2b, b2c, and internal stakeholders to ensure clarity and consistency, collaborate with product marketing to translate product features into compelling customer benefits.
* customer & consumer adoption: develop strategies to drive awareness, engagement, and adoption of products and services, support commercial teams with marketing tools and campaigns tailored to customer segments, lead internal communication efforts to build brand and product understanding across the organization.
* demand generation & d2c growth: build and execute demand generation strategies to support d2c business models, leverage digital marketing, crm, and performance analytics to drive traffic and conversions, optimize marketing funnels and campaign performance for roi.
* inegral collaboration: act as the regional marketing liaison with global marketing and corporate communication to ensure alignment between local brand strategies and the corporate brand, contribute to global brand initiatives and ensure regional execution reflects global standards.
qualifications:
* education: bachelor's degree in marketing, communications, business administration, or related field; mba or equivalent postgraduate degree preferred.
* experience: 8+ years in marketing leadership roles, preferably in b2b2c or industrial sectors; proven experience managing strong consumer brands in latin america; experience in integrated marketing, digital strategy, and brand management; familiarity with global/regional brand alignment processes.
* skills: strategic thinking with strong execution capabilities; excellent communication and storytelling skills; data-driven mindset with strong analytical skills; fluency in spanish, english, and portuguese; proficiency in marketing tools and platforms (crm, digital analytics, automation).
about us: we are the global leader in advanced, low-voltage battery technologies for mobility. Our batteries and smart solutions power nearly every type of vehicle and are found in 1 of 3 cars on the road today. We bring deep expertise to our aftermarket and oem partners, and reliability, safety, and comfort to everyday lives.