Senior b2b marketing manager
the primary objective of this role is to drive demand generation strategy, brand positioning, and merchant engagement efforts. The b2b marketing manager will lead multi-channel marketing initiatives to attract and convert strategic merchants, strengthen our reputation as a key business growth partner, and foster long-term relationships.
this position acts as a bridge between sales, partnerships, and brand teams, ensuring a consistent and impactful merchant experience across all touchpoints.
main responsibilities:
* b2b marketing strategy: develop and execute the annual b2b marketing plan aligned with gmv growth and acquisition goals.
* demand generation: manage end-to-end inbound and outbound marketing campaigns (whitepapers, paid media, seo, linkedin ads).
* merchant relations & activation: co-create onboarding, engagement, and retention strategies with kams/hunters and operations teams.
* events & partnerships: curate, plan, and execute owned events (networkings, panels, product demos). Ensure strong brand presence and materials for both in-person and digital events.
* b2b brand & pr: build and scale b2b presence on core channels (linkedin, tiktok, company blog). Collaborate with pr to position us as a thought leader in the bnpl ecosystem.
* tools & analytics: analyze campaign, event, and channel performance metrics. Conduct advanced segmentation and database enrichment.
requirements:
* experience: +12 years in b2b marketing, ideally in fintech, saas, ecommerce, or retail tech.
* technical skills: g-suite (or office), crm.
* soft skills: strategic thinking, strong analytical mindset, interpersonal skills, creativity, and storytelling ability.
* academic background: degree in marketing, advertising, communications, data analytics, or related fields.
nice to have:
* experience in performance marketing (google ads, meta, linkedin).
* experience with customer marketing and loyalty programs.
* languages: native spanish, advanced english.