The product manager will be responsible for managing and developing new era's product lines related to mlb, nfl, and nba in latam. This includes overseeing product creation, alignment with global brand standards, and ensuring that the products resonate with latam's diverse consumer base. The role requires an individual with a deep understanding of sports licensing, the ability to analyze market trends, and the skill to create products that support new era's leadership in the market. This individual will work closely with the product director, global teams, and cross-functional stakeholders to bring licensed products to market effectively.
key responsibilities:
* manage the full product lifecycle for new era's mlb, nfl, and nba lines in latam.
* collaborate with the product director and the global teams to ensure product offerings align with global brand strategies while meeting local market needs.
* identify emerging trends in sports, fashion, and lifestyle to inform product decisions.
* lead product development processes, including design, pricing, and production timelines.
* work closely with the marketing team to ensure strong product launches and campaigns for licensed products.
* develop product positioning and messaging strategies that resonate with latam consumers.
* maintain relationships with mlb, nfl, nba, and other license partners, ensuring timely and accurate delivery of products.
* track sales performance and product feedback, using insights to refine and optimize future product offerings.
* monitor competitors and market conditions to identify growth opportunities and keep new era at the forefront of licensed sports products.
qualifications:
* 3-5 years of experience in product management, preferably within the sports, fashion, or lifestyle industries.
* experience working with major sports licenses (mlb, nfl, nba) is a significant advantage.
* strong understanding of latam markets, sports culture, and consumer behavior.
* excellent project management and organizational skills.
* collaborative, results-driven, and able to work cross-functionally.
* ability to manage multiple projects simultaneously and meet deadlines.
* fluent in english and spanish.
* degree in business, marketing, product management, or a related field.