Overview
web content strategy & governance lead position at arrow electronics. This role defines and operationalizes how content is planned, created, governed, and optimized across the digital ecosystem to support cohesive and effective user experiences.
you will be part of the experience strategy & design team, shaping how content supports customer journeys, business goals, and digital transformation. This is a hands-on strategy and enablement role that collaborates with ux, product, marketing, and technical teams to align content execution with strategic intent.
what you’ll be doing
* content strategy & planning: define a scalable content strategy aligned to customer journeys, brand, seo, and digital experience goals
* audit, structure, and model content to meet evolving user needs and business requirements
* support cross-functional planning of content across web, product experiences, support, and campaign flows
* governance & standards: establish and maintain governance models including content roles, workflows, standards, and editorial guidance
* own taxonomy, metadata, tagging, and content classification to support search, personalization, and reuse
* develop processes for content quality assurance, localization, and sunsetting
* operations & optimization: partner with product, ux, and marketing groups to manage ongoing content operations within cms and dam systems
* maintain content inventories and page-level ownership models
* define and track kpis to evaluate content performance and prioritize improvements
* cross-functional collaboration: work with product managers, ux designers, researchers, and marketers to ensure content is integrated early into discovery and design
* advocate for customer-centered content decisions and consistency across channels
* support enablement and onboarding of content contributors across business units
what we are looking for
* 7+ years of experience in content strategy, digital content operations, or related roles
* strong knowledge of content lifecycle management, governance frameworks, and editorial best practices
* experience working in or with ux/design teams, and integrating content into user-centered design processes
* proficiency with content systems (e.g., cms, dam, and taxonomy tools)
* strong communication and facilitation skills; able to lead discussions and drive alignment across teams
* comfortable working in an agile, cross-functional, and global environment
preferred experience
* working knowledge of ux research methods, seo principles, and structured content modeling
* experience in b2b, enterprise
* familiarity with tools such as figma, aem, jira, and analytics dashboards
work arrangement
* hybrid: 3 days in office / 2 days work from home
what’s in it for you
arrow recognizes that financial rewards and great benefits are important. We offer competitive compensation and a solid benefits package, including:
* 30 days of christmas bonus
* 40% vacation premium
* 12 vacation days plus 2 floating days, sick days and holidays
* vision and dental assistance
* life insurance
* healthcare insurance
* 10% food/pantry vouchers
* restaurant vouchers
* 13% savings fund
* access to arrow’s employee discount program
* growth opportunities, and more
apply
location: mx-jal-tlaquepaque, mexico (hpe guad office)
time type: full time
job category: business support
eeo statement
arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. (eeo policy mexico)
job details
* seniority level: mid-senior level
* employment type: full-time
* job function: marketing, public relations, and writing/editing
* industries: technology, information and internet
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