Job Summary: biwin is seeking an experienced E-commerce Manager to manage and grow our online sales channels. The adecuado candidate will lead our e-commerce strategy, enhance online business performance, and optimize the digital shopping experience for consumers. This position is essential for expanding our direct-to-consumer sales channels and increasing online brand visibility.
Key Responsibilities:
• E-commerce Strategy:
o Develop and execute comprehensive e-commerce strategies to increase online sales
o Manage and optimize performance on official company online store and third-party e-commerce platforms (such as Amazon, Newegg, Best Buy, etc.)
o Establish annual e-commerce business goals and key performance indicators
• Platform Management:
o Oversee product listings, content updates, and inventory management
o Ensure consistency of product information and pricing across all e-commerce platforms
o Optimize product pages to improve conversion rates and user experience
• Data Analysis:
o Analyze e-commerce platform data to guide decision-making and strategic adjustments
o Monitor key metrics such as traffic, conversion rates, average order value, and cart abandonment rates
o Provide detailed sales reports and trend analysis
• Digital Marketing:
o Collaborate with the marketing team to develop e-commerce-specific marketing campaigns
o Manage search engine marketing and display advertising campaigns
o Implement email marketing and customer retention strategies
• Inventory & Order Management:
o Coordinate with the supply chain team to ensure product availability
o Monitor order fulfillment processes and customer service levels
o Resolve inventory and logistics-related issues
• Market Trend Analysis:
o Research e-commerce trends and consumer buying behaviors
o Monitor competitors' online activities and performance
o Identify growth opportunities and potential partnerships
Qualifications:
• 3+ years of e-commerce management experience in consumer electronics or related industries
• Familiarity with major e-commerce platform operations and optimization (Amazon, Newegg, etc.)
• Data analysis and interpretation skills, with knowledge of e-commerce analytics tools
• Strong project management and multitasking abilities
• In-depth understanding of digital marketing and e-commerce trends
• Excellent communication and collaboration skills
• Bachelor's degree in E-commerce, Marketing, Business Administration, or related field
• Proficiency with e-commerce platform backends, CRM systems, and analytics tools