Expedia group brands power global travel for everyone, everywhere.
we design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.
our diverse, vibrant, and welcoming community is essential in driving our success.
*why join us?
*
to shape the future of travel, people must come first.
guided by our values and leadership agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
we provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
we're building a more open world.
join us.
*senior business development manager - media solutions, lodging*
*about the team*:
expedia group brands power global travel for everyone, everywhere.
we design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.
our diverse, vibrant, and welcoming community is essential in driving our success.
travel partnerships and media helps partners, including hotels, airlines, destination marketing organizations (dmos) and more, deliver excellent traveler and b2b experiences.
we drive growth for our partners and the expedia group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.
*make an impact!
*
the *senior business development*role sits on the media solutions team within travel partnerships and media at expedia group.
we at expedia group media solutions, offer marketers access to the world's travel advertising platform, powered by the most robust first-party data in the industry.
our team of digital marketing professionals equips advertising partners with everything they need to connect, engage, convert travelers worldwide and exceed advertisers' critical metrics.
*in this role you will*:
- consultative sales strategy
- drive and execute strategy for advertising partners, to grow media solutions business
- responsible for identifying key opportunities in the lodging sector and selling the benefits of partnering with expedia as an advertising partner of choice.
this includes representing the advertising strategy of the partner to develop campaigns that meet and exceed their needs
- business strategy
- create, define, and implement business strategies to optimize each partner relationship on a local, regional, or global basis, including conducting day-to-day interactions, regular face-to-face commercial updates, identifying and managing marketing and promotional opportunities, and ensuring fulfillment of all contractual obligations
- sales negotiation
- own and lead the advertising sales process end-to-end from identification of new prospects, to developing an understanding of partner needs and mapping those needs with planning and strategic selling including a portfolio of domestic and international platforms
- provide customers with a consultative sales experience and build /enhance long-term strategic relationships with existing partnerships through up-selling, cross-selling, etc.
- the ability to navigate senior-level management and understand the political pressures of an organization to get to a positive decision is key to success
- partner campaign launch/ internal collaboration
- lead aspects of the launch & ongoing, day-to-day performance of advertising partnerships and influence across other functions (including internal supply teams, marketing, operations, billing, product and media planners) to ensure campaign delivery and resolve issues as they arise
- commercial results/performance
- drives accountability for results throughout the organization
- define and deliver continuous improvement in revenue contribution to media solutions through insightful measurement and return on investment analysis of new partnerships on an ongoing basis
- sales prospecting
- lead in all aspects of deal development - prospecting, sourcing, negotiating and closing
- create a pipeline of opportunities that are managed & reviewed weekly/monthly/quarterly to ensure the pipeline is productive and yields profitable partnerships
- customer focus
- proactively build and maintain fruitful relationships with partners and provide clients with a consultative sales experience
- accurately forecast media revenue demand for territory, based on expedia group market research data, industry insights and partner engagement
- collaboratively, work across internal functions to optimize media opportunities, including collaborating with our product teams to define new product offerings, engage with management on sales strategy.
other interactions include marketing, media planning & lodging and partner services groups.
evangelize meso internally, as well as externally and w