Join to apply for the paid media lead (remote mexico) - future opening role at directive. Directive consulting is a performance marketing agency specializing in saas and tech companies. We focus on generating qualified sql leads and customers through customized digital marketing strategies, including paid media, seo/content, cro, and video. Roles & responsibilities oversee and lead a collection of paid media accounts. Serve as direct support to client contacts. Maintain weekly communication with vendors and operational partners to ensure alignment. Drive referrals via client relationships and professional network. Build quarterly strategies for clients. Create, maintain, and optimize budgets for paid media across multiple channels. Deeply understand client positioning and unique value propositions. Confirm lead routing accuracy within crm. Understand the value of programmatic campaigns. Maintain personal productivity and utilization. Work directly with associate director to ensure internal and client goals are met. Execute and optimize ppc campaigns across google ads, facebook ads, linkedin ads, focusing on keyword research, ad copywriting, and audience targeting to maximize roi. What you offer 3 years’ experience at a performance/digital marketing agency. Experience working with b2b saas/tech clients in an agency setting. Deep expertise in paid search and paid social (google ads, facebook, linkedin). Proficiency with advertising platforms and tools (google ads, facebook business manager, linkedin campaign manager). Strong understanding of ppc principles including keyword research, ad copywriting, bid management, and optimization. Analytical skills to evaluate performance data using google analytics, ga4, excel, or other platforms. Ability to drive results and measure via oct. Proven success with mid‑market or enterprise accounts. Strong storytelling ability with data. Organizational, prioritization, multi‑project management skills. Quality‑obsessed advertising focus. Willingness to travel to clients approximately once per year as needed. What success looks like encompass core values in all interactions. Manage approximately five mid‑tier and enterprise accounts. Meet and exceed department okrs such as client growth and goal attainment. Build client trust and relationships that drive renewals. Cross‑sell services aligned with client goals. Communicate results clearly to client point of contact and executives. Demonstrate exceptional decision making regarding account strategy. What we offer living wage at directive. Medical, dental, vision plans, disability, and life insurance coverage (100% employer‑paid for you; 50% for dependents). Mental health support – access to certified therapists via spring health, membership to headspace. Physical – gympass. Time off – unlimited pto (minimum 2 weeks), paid company holidays, your birthday off, end‑of‑year recharge, paid parental leave. Financial – 401(k) with 3% company match, annual bonus based on tenure that scales over time. Annual anniversary trip with peers and executive leadership. Work environment requirements this is a fully remote role, based in mexico city metropolitan area. You will collaborate virtually via zoom and slack. Candidates must have reliable internet access, a suitable laptop, and a professional background. Additional information directive values people first and is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodations can be made to enable qualified individuals with disabilities to perform essential job functions. J-18808-ljbffr