Demand generation & field marketing manager, latin america - mexicowe're looking for an experienced field and demand generation manager who has exceptional experience in managing and running strategic marketing programs across latin america, with a particular focus on mexico.why we have this rolethis person will be focused on building the qualtrics brand within latin america, alongside generating and progressing quality leads and pipeline for our sales team.how you'll find successthrives in a collaborative and dynamic environment, establishing successful partnerships and leveraging sales and customer success strengths.strategic acumen and execution skills, deep understanding of personalization, memorable experiences through events, and integration of the marketing mix for demand generation and conversion.proficient time management, navigating ambiguity, and managing multiple priorities.skilled negotiator who finds innovative solutions with limited resources.self‐motivated, excellent communicator with strong project management and organizational abilities.expert in the field with fresh perspectives and ideas, using qualitative and quantitative metrics to achieve goals.exceptional stakeholder management and interpersonal skills.how you'll growdrive the development of a robust marketing strategy and execute plans with unique experiences, programs, and campaigns designed to drive demand and revenue.take ownership of a dedicated field region or industry.encouraged to think big‐picture and innovate in a fast‐paced, high‐growth setting.be part of a diverse and inclusive community that values transparency, customer‐obsession, and resourcefulness.things you'll doabm strategy developmentdevelop and execute comprehensive account‐based marketing strategies to engage high‐value enterprise accounts.collaborate with sales and marketing teams to identify key accounts and create personalized marketing plans.analyze market trends and customer insights to inform abm strategies.campaign managementlead the regional activation of global campaigns, including inputting field priorities into campaign scope and developing regional activation plans and account segmentations for the latin american market.utilize marketing automation tools and crm systems to track and measure campaign performance.optimize campaigns based on data‐driven insights and feedback.field marketing aresponsible for supporting field marketing initiatives and events within the latin american region.
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