Looking for your dream job? Join the magnum ice cream company! Ice cream – opus bu marketing deployment lead (temporary) location: us / méxico (tultitlán)
the magnum ice cream company (formerly a division of unilever) is now a standalone, independent, eur 7.9 billion publicly listed company. We're on a mission to create the ultimate snacking company, where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. We craft extraordinary ice‐cream experiences—transforming ordinary moments into lasting memories.
job purpose
we are seeking a dynamic, highly‐skilled ice cream marketing bu deployment lead to drive the digital transformation of our ice cream marketing processes, consistently delighting consumers with world‐class brilliant experiences across channels and consumer service, underpinned by efficient and effective autonomous processes. Working closely with the global lead, you will design, build and deploy processes and tools for consumer marketing, consumer engagement, content and asset management, product information management, carelines, and more, ensuring a seamless transition to a standalone business. You will lead local design, uat, deployment, and change in the markets in collaboration with marketing leads across the bu. This role will exist in its current form for 14 months.
key responsibilities
* reimagine the marketing and dcom process: lead the local design, bu engagement, and deployment of a standardized global template for marketing & dcommerce platforms, product data and content management (pim, dam, content syndication, web ecosystem, media, carelines, and consumer data management) processes aligned with industry best practices.
* collaborate with representatives from markets across the bu to ensure business requirements are fully considered when designing new processes and systems.
* understand market nuances, feed insights back to the global team, and find simple, standardized solutions that meet local needs within a global framework.
* drive implementation: lead implementation of new marketing processes for product information management, digital asset management, carelines/cec, consumer data, marketing activation, and consumer channels (web, email, social activations) in the bu.
* seize opportunities from new technological capabilities within the ice cream marketing ecosystem to maximize efficiency and integrate with external agencies.
* collaborate with other workstreams (r&d, master data, tech) to deliver end‐to‐end processes for marketing and drive optimization across all business processes.
* lead deployment and rollout of key marketing applications with global opus teams.
* provide strategic direction and support to ensure project objectives are achieved on time, maintaining business continuity.
* encourage innovation and continuous improvement.
* ensure successful deployment of global platforms and processes for marketing, ensuring on‐time tsa existence.
* lead market engagement and uat for all marketing processes and be the key point of contact for stakeholders across markets.
* engage stakeholders: listen and communicate with business leaders and users, incorporating ideas and addressing concerns to secure adoption and advocacy of marketing systems.
* lead change across bus, driving adoption of new marketing capabilities.
* work in partnership with global stakeholders, external consultants, and wider programme teams.
* manage workstream deliverables: ensure milestones for design, testing, and deployment are met.
* work agilely, prioritising activities and adapting plans to accommodate interdependencies.
* bring rigor to ensure high‐quality outputs at every stage, proactively managing user acceptance testing, data validation and readiness.
* highlight risks and issues; develop and propose mitigation options.
* drive change initiatives, ensuring smooth adoption of new processes and tools, including training and communication strategies.
* oversee data readiness: ensure accurate and consistent data migration and validation.
* transition to bau: establish performance metrics and governance frameworks for marketing processes, ensuring compliance and effective control measures globally.
* monitor process performance post‐implementation, identify opportunities for improvement including ai/advanced analytics, and define a roadmap to adapt processes to evolving business needs.
what you need to succeed
* proven expertise: 5‐10 years of extensive experience in marketing process ownership, with a strong understanding of marketing operations. Experience in the ice‐cream sector is a plus.
* leadership skills: demonstrated ability to work with cross‐functional teams in a global environment, delivering results under tight timelines and through external agencies & partners.
* change management: extensive experience designing and implementing change management strategies for complex global programs, ensuring stakeholder alignment and user adoption.
* communication & collaboration: exceptional communication skills with the ability to influence and engage senior leadership and business units globally. Proven track record of building strong relationships and managing expectations at all levels.
* global perspective: experience working in diverse international markets, understanding cultural, regulatory, and operational complexities that impact global erp deployments.
* analytical mindset: strong problem‐solving and analytical skills, translating business needs into process improvements.
* willingness to travel: ability to travel globally to support market‐specific needs during design, build, and deployment phases.
why join us?
* be a change maker: play a critical role in shaping the future of marketing processes in a newly independent ice cream organisation.
* inspiration and growth: lead transformative projects that inspire teams, deliver measurable impact, and advance your career.
* a global perspective: work with a diverse network of professionals and partners, influencing compliance across markets worldwide.
what you can expect
* a unique mix of global scale and start‐up spirit—€7.9 bn powerhouse with an agile, entrepreneurial mindset.
* career without limits—42 markets, international opportunities, and fast‐tracked growth.
* a performance‐driven culture—freedom to act, disrupt and grow; your success is measured by impact.
* a company that celebrates joy, innovation and purpose—we create extraordinary careers, just like our ice‐cream creates extraordinary moments.
about the magnum ice cream company
with 19 000 expert ice‐cream colleagues and iconic brands like wall's, cornetto and ben & jerry's, loved in 76 countries, we are the world's largest ice‐cream company. We have taken pleasure seriously for more than 100 years, serving happiness with every lick or scoop for generations.
we are all about growth, operating with speed and simplicity, winning together with fun, boldly innovating to disrupt our industry, caring and challenging, and being experts in the ice‐cream category.
additional information
the magnum ice cream company embraces diversity and encourages applicants from all walks of life, giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, pregnancy and maternity.
for the recruitment of this position, local conditions apply. Candidates based outside the set locations may apply, but the position will only be considered for recruitment outside those locations if a decision is made to recruit globally.
equal opportunity employer: the magnum ice cream company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
employment is subject to verification of pre‐screening tests, including drug screening, background check, credit check and dmv check. If you are an individual with a disability in need of assistance during recruitment, please contact your recruiter.
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