About the role:
grade level (for internal use): 12
the manager, marketing technology digital experience platforms - mobility owns the strategy, roadmap, and prioritization of marketing technology capabilities. This role defines what capabilities are needed, why they matter, and how success is measured across the martech stack. You will translate marketing and business needs into clear functional requirements, user stories, and acceptance criteria, ensuring martech investments deliver measurable business value. The focus is on requirements, logic, and prioritization, working closely with the martech integration specialist who owns technical implementation, system architecture, and integrations.
how you'll work:
* with marketing & gtm teams: partner with growth, product marketing, and marketing operations to understand business needs and translate them into prioritized martech capabilities and requirements.
* with martech integration & platform owners: work closely with the martech integration specialist and web & digital asset platform specialist to define requirements, acceptance criteria, and delivery sequencing without owning implementation.
* with vendors & internal stakeholders: manage martech vendor relationships and contracts, aligning partner roadmaps and platform investments to business priorities and measurable outcomes.
key responsibilities
* product strategy & roadmap management
o define and maintain the 12‐month roadmap for the martech ecosystem, prioritizing features based on roi, marketing impact, and technical feasibility.
o maintain a prioritized backlog based on business impact, effort, risk, dependencies, and operational needs.
o lead discovery sessions with marketing, sales, and customer success to identify pain points and translate them into product requirements.
o ensure marketing leadership understands available martech capabilities, trade‐offs, and roadmap decisions.
o evaluate third‐party vendors versus internal build options, conducting proof‐of‐concept phases to validate fit.
o manage vendor relationships and licensing considerations (evaluation, renewals, consolidation opportunities).
* business analysis & requirements engineering
o write prds and user stories that translate business needs into clear functional requirements, acceptance criteria, process flows, and data requirements.
o design the "blueprints" for the system (lead scoring models, routing rules, nurture logic) which the integration specialist will build.
o document as‐is and to‐be marketing workflows, analyze existing motions to identify bottlenecks, and design automated solutions to improve speed‐to‐lead.
o work with the integration specialist to define data schemas and field requirements across cms, crm, and downstream systems.
* execution & delivery
o act as product owner in sprint ceremonies, managing the backlog and making real‐time trade‐off decisions.
o define uat criteria and lead business validation to ensure delivered capabilities meet requirements.
o lead rollout of new martech capabilities, including training documentation and driving adoption among end‐users.
* performance & roi analysis
o define kpis for every martech investment, such as reduction in manual data entry or increase in conversion via personalization.
o analyze platform usage to identify shelfware and optimize license costs.
o partner with analytics to define measurement and tracking requirements (kpis, events, attribution inputs).
o drive improvements in data quality and governance (field mapping, identity alignment, deduplication rules, naming standards, consent signals).
o use analysis to identify friction and opportunities in the customer journey.
required skills & qualifications
* martech stack literacy – deep familiarity with the adobe tech stack, marketo, and how these platforms interact with salesforce.
* martech expertise – strong grasp of lifecycle automation, segmentation, campaign operations, integration patterns, and gdpr/ccpa compliance.
* data fluency – understanding of event tracking, schemas, identity resolution, basic attribution; sql proficiency a plus.
* domain knowledge – solid understanding of the modern marketing funnel, lead scoring, attribution modeling, and the cookie‐less future.
* requirements strategy – mastery of business analysis techniques, including brds, uml diagrams, and user journey mapping.
* agile frameworks – proven experience as a product owner or business analyst in scrum or kanban environments.
* product lifecycle – experience in roadmap ownership, rigorous prioritization, stakeholder management, outcome‐based delivery.
* process engineering – expertise in requirement elicitation, process mapping, and writing clear user stories with actionable acceptance criteria.
* communication & leadership
o exceptional ability to translate technical constraints to marketers and marketing goals to engineers.
o ability to align non‐technical stakeholders and technical teams through crisp documentation.
o experience managing conflicting priorities across departments.
o ability to manage multiple workstreams and vendor relationships simultaneously.
professional experience
* years of experience: 7+ years in martech, specifically in roles such as business analyst, product manager, or senior marketing operations specialist in a strategic function.
* systems exposure: proven experience with at least two of crm, map, cdp, analytics, cms, experimentation platforms, or data warehouse/bi tools.
* proven track record: demonstrated ability to translate high‐level business goals into detailed technical requirements and measurable growth outcomes.
* education: bachelor's degree (or equivalent practical experience) in business, marketing, information systems, computer science, or a related field.
company information
at s&p global mobility, we provide invaluable automotive data insights that help customers anticipate change and make confident decisions. Our mission is to advance essential intelligence. We are committed to diversity, inclusion, and equal opportunity for all candidates.
equal opportunity employer
s&p global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
contact
for accommodations during the application process, email .
job id: 326016
posted on: 2026-02-27
location: monterrey, mexico
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