Position tasks & responsibilities:
community content operations
- plan, publish, and maintain content within the app's community section. - design themed campaigns and ugc (user-generated content) incentive programs to boost user engagement and activity. - monitor and moderate community content to ensure a positive and healthy environment.
user relationship management
- manage core users (e.g., seed users, kols), building strong interaction channels. - gather user feedback and insights to support product iteration and experience optimization. - develop a user-tier system to nurture kocs/kols and enhance user loyalty.
data monitoring and optimization
- track key community metrics (e.g., user activity, content publishing, retention). - optimize operational strategies and content planning based on analytics.
event planning and execution
- plan and execute in-app events (e.g., car showcase, check-ins, review challenges). - collaborate cross-functionally with marketing and product teams to deliver joint campaigns.
content management and editing
- create or curate high-quality content (text, images, videos) to improve visibility and engagement. - build and maintain a content calendar and tagging system for better content discovery and retention.
requirements:
- education: bachelor's degree or above in communications, marketing, journalism, or related fields - experience: minimum 2 years in community or content operations; experience in automotive or internet communities preferred - skills: strong understanding of community growth, user interaction, and campaign management - analytical: proficient in excel and user analytics tools (e.g., datafocus, growingio) - communication: excellent communication and cross-functional coordination skills