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Director marketing mexico and latam

Guadalajara, Jal
The Hershey Company
Director de marketing
Publicada el 23 abril
Descripción

Job location: guadalajara, mexiconote: will consider applicants based in sao paulo, brazil.please submit cv's in english.*role overview*the mexico/latam marketing director is responsible for total region marketing strategy, leading a multi category team serving mexico, brazil, south america, central america and caribbean business.he/she will lead the development and implementation of profitable growth plans for this region.this individual will be responsible to develop and deliver business goals with profitable/sustainable growth with particular focus on market share.*accountabilities*top 4 core responsibilities / outcomes expected*1. Lead marketing strategy: devise the overall brand strategies (where to play, how to win) and campaigns with consideration to the international marketing strategy of the company.2. Commercial strategy: develop winning go to market strategies and plans that deliver sustainable and targeted share, revenue and margin growth based on both top and bottom-line growth plans.3. Analytics & insights: provide insights and recommendations to influence the general manager and global leadership teams.understand consumer and category insights to drive innovation and marketing strategies.4. Leverage scale to drive core platforms: define strategic platform opportunities as well as identify multi-year go-to-market strategies across market and channels.leverage scale to drive core platforms from design, development and calibration for innovation, seasons, price pack architecture.*other applicable scope defining dimensions*- cross functional dept leads, regional leadership engagement.- strategic decision making, organization designing, stakeholder relationship*qualifications*knowledge, skills & abilities*- strong personality and influencing ability, along with a comprehensive understanding of the marketing function- strong core marketing skills augmented by more contemporary marketing tactics and strategies- demonstrated results, ideally within cpg marketing, of delivering p&l in difficult operating conditions within the external marketplace*experience & education*15+ years' experience in marketing, sales, and/or general management positions within the cpg industrybachelor's and/or master's degree preferably in marketing or any related degree in business or social sciences; or equivalent.li-sw1

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