Job overview
we are seeking a highly motivated and detail-oriented digital marketing virtual assistant to support our team in the development and implementation of seo strategies.
key responsibilities:
1. keyword research:
* conduct keyword research to identify opportunities for website optimization and content creation.
* analyse and select relevant keywords to enhance our online presence.
2. content creation:
* create engaging and seo-friendly content, including blog posts, articles, and social media updates.
* collaborate with the content team to ensure content aligns with seo objectives.
* develop content using ai tools such as chatgpt, bard, and bing.
3. on-page seo:
* assist in optimizing website content, meta tags, and other on-page elements for improved search engine visibility.
* work closely with content creators to implement seo best practices.
4. off-page seo:
* support link-building initiatives to increase the domain authority of our website.
* collaborate with the marketing team to develop and execute off-page seo strategies.
5. analytics and reporting:
* monitor and analyse website traffic using tools like google analytics.
* prepare regular reports on key seo metrics and provide recommendations for improvement.
6. competitor analysis:
* research and analyse competitor websites to identify opportunities and trends in the industry.
* stay informed about the latest developments in seo and digital marketing.
7. technical seo:
* utilize google analytics and google search console to monitor website traffic, user behaviour, and key performance metrics.
8. website audit:
* perform website audits to identify technical issues and areas for improvement.
requirements:
* bachelor's degree from any discipline.
* basic understanding of seo principles and best practices.
* strong analytical skills with the ability to interpret data and draw insights.
* excellent written and verbal communication skills.
* familiarity with seo tools such as google analytics, semrush, or moz is a plus.
* proactive, self-motivated, and a willingness to learn.