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*about alexa translations*:alexa translations provides top-tier translation services to the world's largest and most prestigious legal, financial, and securities sectors.
thanks to our best-in-class a.i.
technology, we can deliver unmatched speed and quality.
if that wasn't enough, our team of highly specialized linguistic experts have a solid reputation built on two decades of award-winning client service.today, our small but mighty marketing team is tasked with supercharging the growth of alexa translations.
so, if you are growth-obsessed, comfortable wearing multiple hats, and contain the pace and agility that a growing tech startup requires, then we want to hear from you!
*what will you do?
*- develop and deliver demand generation campaigns.- manage and optimize paid media channels, including linkedin advertising, google ads, and other media dollars focused on performance into the lead funnel and general brand awareness.- execute and optimize search marketing strategies, encompassing ppc campaigns, keyword planning, and leveraging sem & seo for growth.- collect and report on key performance metrics (organic and paid), such as new user acquisition, retention, bounce and exit rates, roas, ltv, funnel efficiency, cac, etc.- identify opportunities, prioritize projects, design experiments, draft copy, develop campaign strategies, oversee execution, and analyze results.- create, measure, test, and optimize landing pages for conversion.- collaborate closely with our visual designer on creative development and testing.- create and manage dashboards for the optimization of campaigns.- oversee broad marketing lead funnel management and reporting, tracking metrics like volume and quality of mqls, mql-to-sql conversion rates, and overall roi.- work closely with sales to drive the health and velocity of the sales pipeline, responding with growth marketing programs to enhance lead quality and quantity.- map user journeys and understand user behavior to optimize global performance.- conduct ux and conversion optimization audits.
*what we are looking for - industry & background*:- experience in legal, financial, and securities sectors is a plus, but any background with proven growth marketing success is welcome.- solid understanding of b2b saas marketing.- experience in a high-growth start-up environment is highly valued.
*a bit about you - you bring 3-5 years experience in the following*:- demonstrated track record of converting ad-buys and seo efforts into revenue.- expertise in lead acquisition programs, including funnel optimization and lead scoring.- skilled in developing and refining lead nurturing campaigns to engage and nurture leads throughout the sales cycle.- experience orchestrating account-based marketing (abm) programs to drive pipeline.- knowledge of crm principles and lifecycle marketing strategies (e.g., customer journey, acquisition, conversion, loyalty, engagement, retention, and attribution models)