Our client, a premier manufacturer, is looking for a results-driven marketing manager with proven experience in brand strategy, digital marketing, demand generation, and cross-functional leadership.
the candidate must be adept at managing high-output teams, optimizing lead generation, and executing integrated marketing campaigns that drive revenue growth and strengthen market presence.
key responsibilities & achievements lead the marketing department, including recruitment, training, and performance evaluation; established kpis to measure campaign effectiveness.
developed and executed strategic marketing plans aligned with company objectives, increasing brand visibility in b2b and distribution markets.
managed digital marketing initiatives (ppc, social media, advertising) that boosted qualified leads by (x)% year-over-year.
oversaw website development and optimization & ), achieving "best-in-class" user experience benchmarks.
directed creation of sales collateral, digital tools, and training materials, ensuring consistent branding and messaging.
coordinated trade shows and industry events, enhancing brand positioning and securing strategic partnerships.
managed crm and marketing automation via hubspot, improving lead nurturing workflows and reporting accuracy.
analyzed market trends, competitive activity, and customer insights to identify opportunities for new product launches and service improvements.
key skills brand strategy & positioning digital marketing & social media strategy b2b marketing & demand generation crm & marketing automation (hubspot, salesforce) event & trade show management budget planning & roi analysis team leadership & talent development