Senior manager, market development, kof golfo
the coca-cola company is seeking a senior manager, market development, kof golfo to support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The candidate must demonstrate the ability to provide visibility on highly complex or specialized projects in the commercial marketplace.
job description summary
important: this position is based in veracruz. No relocation assistance will be provided.
what you'll do for us
* ensure business results and alignment with kof. Oversees operations in kof for golfo supervising all operations related issues across the franchise.
* jointly with franchise director, leads the growth agenda of the kof operations aligned with central strategies. Manages strategic, operational and commercial projects involving the bottler.
* responsible for achieving business growth in kof – golfo, by shaping and implementing core capabilities and managing franchise leadership within multi channels and the ko system.
* leads the implementation of coca-cola company's vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
* manages the day to day operations of the franchise incl. marketing, commercial and financial; leads localization of plans; monitors evolution of key indicators to achieve bp objectives (e.g. share, transaction, revenues, volume).
* leads communication flow between kof golfo and ko concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
* in partnership with kof golfo lead the execution and commercialization of them from concept to launch; establishing business systems and procedures and kpis.
* develops processes and systems to increase sales effectiveness and maximize resource allocation.
* identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
* wire with other regions and operations peers to ensure best practice sharing and alignment.
qualification & requirements
* 3–5 years within the ko system or within the industry.
* desired: marketing experience.
* must have: commercial experience and/or commercial strategy experience.
* recommended: bottler marketing and understanding of retail (modern, traditional and on premise channel).
what we'll do for you
* global exposure: collaborate with world-class leaders and gain access to global best practices and emerging technologies.
* iconic brands: work with one of the most recognized brands in the world and play a key role in shaping its future.
* learning & development: access to robust learning resources, including linkedin learning and leadership development programs, to continuously grow your skills.
skills
business integrations, business planning, channel management, communication, execution excellence, market dynamics, negotiation, revenue growth management, value chain economics.
location
veracruz, mexico
job posting end date
march 30, 2026
travel required
0% – 25%
relocation provided
yes
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