The integrated marketing automation strategist plays a critical role in designing customer experiences that align with brand objectives and customer needs. This role bridges marketing strategy, experience planning, and technical execution—translating strategic inputs into actionable use cases across paid, owned, and earned channels.
about the role
* translate marketing strategy inputs into marketing automation use cases to align outputs with business goals
* design cross-channel journeys using segmentation, triggers, personalization, and journey builder icons
* collaborate with analytics and insights lead on audience selection and behavioral triggers
* develop business rules behind use cases and translate into technical requirements
* communicate and provide guidance on marketing cloud capabilities