Ctv content partnerships managerhome entertainment company in lge are all responsible for building premium tv, av-based experiences for lg's end-consumers and delivering world-class experiences in streaming, advertising, gaming and beyond.we are looking for a candidate who has a passion to work with our content (ott, gaming, music, etc.) The person in charge of content business development and partner engagement is responsible for discovering, managing and nurturing relationships with partner companies to drive mutual growth and success, and also develop new business models to drive commercialization.this role involves building and maintaining close relationships with partner companies, increasing their understanding of the company's services by coordinating qa processes and tech issues, leading joint marketing activities, and facilitating collaboration for customer acquisition and retention to achieve win-win result of revenue.
discover new partners, services and business models
* discover new partners related to ott/broadcasting/media/platform/content in local, negotiating business partnership and launching services to lg smart devices
* discover new business models and develop services to expand partnerships with global/regional
contribute to the development of the overall partner, bm discovery and engagement strategy by considering the partners' content, marketing, technology, strategy and their requirements
* collaborate with hq and internal teams to develop consensus long-term/ annual business plans and strategies
* develop and implement joint campaigns, events, and initiatives with partners
* monitor and track the performance of partnership activities, analyzing data to optimize results
collaborate with hq, marketing, sales, product, and operations, product planning to ensure seamless execution of partnership initiatives
* analysis
* analyze data to identify areas for improvement and make data-driven recommendations
* bachelor's degree or equivalent experience in marketing or a related business field
* minimum 5 years of experience in partner/ brand or 360 degrees marketing management/ on/offline advertisement/ digital/e-commerce service based organizations or business development/ alliances, overseas business, new business, discovering partner, service commercialization is preferred as well: prefer those with experience in ott/broadcast/media/platform/content/online services
* understanding of media and streaming businesses
* demonstrate competence in use of ms software suite (power point, word, excel, e-mail. Written communication skills including letter writing and verbal communication skills,
particularly dealing with people of diverse cultural backgrounds- (preferential) proficiency in english