.about the jobas a retention marketing manager at crucialpoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention.this role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content.
if you have a passion for email marketing for enterprise-level accounts, possess strong technical acumen, and excel at driving results, we would love to hear from you.why work with usat crucialpoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients.
as a retention marketing manager, you'll have the opportunity to work with amazing brands and be at the forefront of the industry.
we foster a collaborative and supportive work environment, where your ideas and contributions are valued.
additionally, we offer room for growth, flexible scheduling, and a competitive hourly rate / salary.responsibilities:develop and execute email marketing strategies:create and implement comprehensive email marketing strategies that align with business goals, and industry best practices.optimize and improve automated email marketing flows and signup forms to maximize new customer acquisition, engagement, retention, and revenue generation.develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns.client collaboration:collaborate closely with clients and client success managers to translate the clients' requirements into effective email marketing campaigns, ensuring their success and satisfaction.serve as the primary point of contact for clients, promptly addressing questions and concerns.partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth.technical optimization:manage email marketing tools, platforms, and infrastructure, ensuring they are properly configured, integrated, and performing optimally.conduct regular audits to identify and resolve technical issues related to email deliverability, responsive design, and personalization, among others.identify technical issues and work diligently to resolve them in a timely manner.data analysis and reporting:monitor and analyze lifecycle and email marketing performance metrics, such as repurchase rates, ltv, engagement rates, and list growth.provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement.generate accurate and comprehensive reports, ensuring data-driven decision-making.continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize roi