Software marketing manager
the software marketing manager is a skilled collaborator and leader who will play a major role in managing, planning, and executing high‑quality marketing campaigns for the newly‑launched ai‑native software platform, resource advisor+. You will be a member of a global sustainability marketing team and a critical collaborator to drive marketing activities ranging across thought leadership development, lead generation, and sales enablement.
this is a unique opportunity for a motivated and creative individual to join a highly engaged and effective team in a rewarding and rapidly changing industry. The successful candidate will be a strategic thinker with an entrepreneurial spirit, who enjoys exploring new digital methods to capture demand in an evolving marketplace. You will join a digitally focused marketing team who are champions for helping companies of all sizes tackle climate change with new software solutions.
key responsibilities
* digital marketing techniques: deliver an innovative, digital‑first marketing plan to support the business’s revenue targets within our growing software business. Leverage tactics of the marketing mix across paid, owned and earned; with a particular focus on innovative, digital methods to reach our potential customers and track results. A spirit of curiosity and experimentation is critical as we explore ways to gain new customers.
* content creation: work independently or with a third‑party agency to unleash your creativity and design engaging, attractive, effective pieces in a wide range of formats. Use strategic messaging and customer‑centric storytelling to drive interest and capture leads. Content formats could include advertisements, videos, social media assets, guides, ebooks, blog articles and presentations. An eye for design, ability to create crisp value propositions, and to engage and educate through our content is key.
* strategic sustainability and software marketing expertise: develop a deep understanding of sustainability trends and regulations, and how they influence our marketing strategy. Understand the saas and software competitive landscape and identify how best to differentiate our products in this growing space.
* customer‑first approach: understand client needs to target varied user personas across varied geographies. With this customer knowledge, target our ideal audience with communication and materials to engage their interest and deliver marketing qualified leads to the business that translates into new users and booked revenue.
* stakeholder management & communication: collaborate with internal stakeholders to ensure prompt alignment, timeliness, communication, and flawless execution of all marketing activity. Communicate marketing plans and results to leadership and other stakeholders on an ongoing basis.
* measurement and insights: apply a test‑and‑learn approach to all marketing activity. Analyze existing data and historical trends to understand what is working best and adapt quickly, sharing your learnings with the team.
the secret sauce
* a passionate, well‑respected, natural born leader and collaborator with a go‑get attitude.
* creativity, and a high degree of initiative and proactive management.
* courageous spirit, willing to try new approaches and learn what marketing techniques and channels work best for our audience.
* ability to work well with all levels of the organization.
* flexible and fast learner who is coachable with a drive for continuous improvement.
essential skills & qualifications
* 3‑5 years’ experience and demonstrable performance marketing a b2b saas solution is preferred.
* proven track record of translating business objectives into innovative and disruptive programs, delivering leads to a high‑performing sales team.
* experience managing paid search, ppc, social and linkedin advertising campaigns.
* experience and interest in energy or sustainability industries strongly preferred.
* an aptitude for and skillset in graphic design is particularly desirable. These skills will be used to ensure our assets (i.e., graphics, sales sheets, slideware) are effective and compelling for both internal and external use.
* demonstrated ability to drive go‑to‑market strategies, synthesize complex topics, create compelling value propositions. Some mix of writing, design, and/or presentation samples must be provided.
* proficient in microsoft office (word, excel, powerpoint). Advanced powerpoint skills preferred.
* excellent communication, presentation, and budget management skills.
* strong project management skills, with experience using workflow management platforms.
* personal qualities such as: self‑driven, passionate, collaborative, influential, perseverant, reliable, direct, curious, and creative.
application process
you must submit an online application to be considered for this position. This position will be posted until filled.
schneider electric is an equal opportunity employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.
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