Role summary
the sr. Global product marketing manager (pmm) partners with the global marketing leader to champion customer-centric value across the polyphonic digital ecosystem. This role leads differentiated positioning, messaging, and engagement strategies for polyphonic solutions—polyphonic surgery and polyphonic for robotics—while ensuring every marketing effort upholds johnson & johnson medtech's brand, regulatory, and compliance standards. It advances launch-readiness and commercial success by translating deep customer insight into compelling value propositions, enabling tools, and engaging the growing ecosystem community. The pmm acts as a bridge between j&j medtech platform counterparts, polyphonic practice smes, and the polyphonic marketing and design teams, driving customer-centered outcomes across all stakeholder groups.
responsibilities
* product marketing
o develop differentiated positioning and messaging/claims for assigned products, grounded in customer needs and strategic priorities; inform messaging with cross-functional input, competitive intelligence, market insights, voice of the customer, and regulatory/compliance requirements.
o execute go-to-market assets for assigned products including release notes, product demos, presentations, one-pagers, roi analyses, case studies, infographics, videos, and tailored nurturing sequences for each sales funnel stage; ensure all content reflects the latest messaging guidance and update existing materials as the product/messaging evolves.
o develop objection-handling guides, battle cards, and technical faqs to support the sales process.
o support evidence-generation and kpi-tracking initiatives to capture and synthesize market feedback from current users to quantify articulate value/roi.
o maintain product taxonomy, nomenclature, and description guides/maps as new features are released or updated; promote their adoption and ensure adherence throughout the organization.
o coordinate with medical affairs, legal, compliance, and copy review to codify scalable, compliant marketing-content generation workflows aligned to agile software development for enterprise and connected devices.
o maintain marketing operations rigor by managing calendars, controlling documents, submitting assets for copy review via j&j's amp platform, and coordinating end-to-end marketing projects to ensure consistent, high-quality engagements.
* special projects
o lead planning, production scheduling, and hosting responsibilities for "45 for digital," a weekly educational series presented by polyphonic. Monitor engagement metrics, optimize topic and format, and present results to leadership.
o launch and oversee a new developer community initiative, managing governance, content cadence, events, forums, and technical resources, and fostering cross-industry collaboration with big tech partners. Track and evaluate community health through metrics such as engagement, contributions, and adoption of developer resources; continuously refine the program based on data-driven insights.
qualifications
* minimum of 8+ years experience in marketing/product marketing, preferably in b2b tech or medtech software, with a track record of launching and growing complex products, in highly regulated environments. Experience marketing ai-enabled solutions to clinicians and familiarity with surgical robotics a plus.
* strong ability to work cross-functionally with software product management and engineering teams.
* expertise in positioning, messaging, storytelling, and demand-generation collaboration.
* experience with sales enablement, battlecards, faqs, and customer case studies.
* proven ability to define and monitor kpis; comfortable building dashboards and presenting data-driven insights.
* experience with global communities or ecosystem programs is highly desirable.
* solid project management discipline; ability to manage multiple series/projects concurrently.
* strong cross-functional collaboration and stakeholder management across product, design, content, sales, and operations.
skills
* brand marketing
* brand positioning strategy
* business alignment
* business storytelling
* business valuations
* cross-functional collaboration
* customer intelligence
* data analysis
* data-driven decision making
* digital strategy
* execution focus
* financial analysis
* go-to-market strategies
* industry analysis
* market research
* negotiation
* organizing
* problem solving
* product development lifecycle
* product portfolio management
* product strategies
* program management
* strategic thinking
* tactical planning
* technical credibility
education
* bachelor's degree in marketing, engineering, or related field; mba or advanced degree is a plus.
additional requirements
* location and work arrangement: remote or santa clara, ca
* travel expectations: 20% (international and domestic)
* reporting line: global marketing leader, polyphonic
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