Position title: category manager - marketing
purpose of the role:
the category manager will be responsible for driving brand growth, strengthening brand equity through a robust digital strategy, and managing the portfolio to regain market share in key segments. This role demands a strategic marketer with experience in digital communication and category management to execute high-impact campaigns and product launches that align with the company's growth objectives.
key responsibilities:
brand growth strategy
* design and execute a comprehensive growth strategy for the category that aligns with business objectives and maximizes revenue potential.
* conduct market analysis and leverage consumer insights to identify growth opportunities and drive brand positioning.
brand equity enhancement
* develop and implement a digital communication strategy to reinforce brand equity, ensuring messaging aligns with brand values and resonates with target consumers.
* partner with cross-functional teams to ensure cohesive brand communication across all consumer touchpoints.
product launch execution
* lead and manage product launches from planning to execution, focusing on market penetration and consumer engagement.
* coordinate with internal stakeholders, including sales and operations, to align on launch strategies and ensure flawless execution.
* oversee the home appliances portfolio, optimizing sku selection and assortment planning to regain market share in core segments.
* collaborate with sales and supply chain teams to ensure optimal product distribution and positioning.
cross-functional collaboration and leadership
* work closely with sales, trade marketing, finance, and operations to align on category goals and drive execution.
* provide leadership and guidance to the team, fostering a collaborative environment and encouraging development and growth.
budget management
* manage the marketing budget to maximize return on investment, ensuring efficient allocation of resources across initiatives.
qualifications & experience required:
* bachelor's degree in marketing, business administration, or related field; mba preferred.
* 7+ years of experience in brand management, preferably in the consumer goods industry.
* demonstrated experience in designing and executing digital communication strategies.
* proven track record in managing successful product launches and portfolio management.
* strong analytical, strategic thinking, and leadership skills.
* excellent communication skills and a collaborative approach to working with cross-functional teams.
seniority level:
* mid-senior level
employment type:
* temporary
job function:
* marketing
* consumer services
#j-18808-ljbffr