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Senior lifecycle marketing manager

EarnIn
Responsable marketing
Publicada el 30 abril
Descripción

About earnin
as one of the first pioneers of earned wage access, our passion at earnin is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.
We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like a16z, matrix partners, dst, ribbit capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.
Position summary
we’re seeking a self‑starter and results‑driven lifecycle marketer to lead our efforts to drive adoption and retention of earnin’s core products. In this highly visible role, you’ll collaborate with product, product marketing, analytics, and our creative partners. Together, you will design and execute data‑driven marketing programs that leverage owned channels (email, sms, push, and in‑app messaging) to drive activation, retention, and winback metrics.
To succeed in this role, you will need to be performance‑driven, have strong attention to detail, an entrepreneurial spirit, and a curious mind.
This position is hybrid, with the expectation of working two days per week from our offices in mexico city.
What you'll do

own lifecycle marketing growth strategies and execution across owned channels (email, sms, push, in‑app) to drive adoption and retention of earnin’s core products.
Own end‑to‑end lifecycle campaign operations (setup → qa → deploy → monitor), ensuring high‑quality, on‑time delivery across channels.
Be the hands‑on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration.
Use ai to acc...

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