Digital account managerjob title: digital account manager.location: mexico city, country: mx.
team: digital.
contract: full time.key responsibilitiesexecute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions, ensuring consumers find and subsequently buy the right adidas products when browsing the account's website, ultimately driving online sell-out and increasing adidas online brand share.input into development of digital growth initiatives to tailor approach to the partner account's needs; areas of the initiatives include organic and paid onsite search optimization, paid product placement introduction, findability enhancements on navigational landing pages, product content and description page optimization and assortment planning.input feedback and new ideas on digital initiatives and assessment of industry and consumer trends, in collaboration with cluster and general dpc teams.input into the development of a digital joint business plan, including joint targets for key digital kpis and key initiatives to reach those targets, in close collaboration with the account lead.track overall and product‐specific adidas organic search performance to identify account or product‐specific improvement areas and quantify impact of search optimization efforts.continuously monitor the adidas assortment on the account's website for availability, price, out‐of‐stock rate etc. (digital store visit).
continuously monitor and report key performance metrics on adidas visibility, conversion, sales and brand‐share and quantify uplift/commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with market dpc analytics.support all stakeholders by offering cross‐topic e‐commerce expertise in key internal & external environments (e.g. Sell‐ins, ka meetings, general manager/sales director meetings, sales & marketing meetings).
key relationshipsmarket digital partner commerce (dpc)market sales leadershipmarket brand teams (marketing, digital planning, ctc)market sales financeknowledge, skills and abilitiesuniversity degree in business, marketing or equivalent.4+ years of professional experience (ideally digital marketing/media/comms).
experience in e‐commerce (ideally site management and consumer journey analysis, seo or sem).
sportswear industry experience is a plus.knowledge of local e‐commerce landscape.quantitative mindset, proficient in ms excel.experience with web‐analytics tools and data manipulation/analysis.strong organization and time‐management skills.comfortable presenting complex topics to stakeholders at various organizational levels, both in person and remotely.ability to convince and motivate people at different seniority levels and communicate change.experience working in cross‐functional environments with diverse stakeholders.results‐oriented mentality.understanding of key digital success metrics along the consumer journey on‐ and off‐site (conversion, click‐through rate etc.).
experience with online search (e.g. Sea/seo, on‐site search) and basic understanding of e‐commerce search mechanisms.experience with online product ranging & allocation as well as consumer segmentation.fluent english, both verbally and written.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
we do not tolerate harassment or discrimination.
we are an equal opportunity employer.
#j-*-ljbffr