Job description summary
the head of integrated insights, data analytics & platforms enables decision‑making and execution excellence by delivering integrated, actionable insights, maintaining a trusted data view, and driving adoption of data/analytics and key digital platforms aligned with international dap guidance. The role bridges strategy and execution by translating priorities from commercial, medical and value & access into insight questions, dashboards, reporting and platform requirements, ensuring compliant, fit for purpose local delivery.
Location: méxico city, cdmx
#li-hybrid
novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
Job description
key responsibilities
integrated insights & market understanding
deliver actionable insights from primary/secondary research, competitive intelligence, and internal/external data to support ta, medical and v&a priorities.
Support insight planning (e.g., patient journey, segmentation inputs, market sizing, drivers/barriers) and ensure efficient reuse of existing international research via knowledge platforms before launching new studies.
Performance analytics, dashboards & reporting
co-create and maintain dashboards and reporting that track critical cross‑functional metrics (commercial/medical/access) aligned with international requirements (e.g., ice/imex reporting).
Translate business questions into measurable kpi frameworks and reporting cadences to improve decision quality and performance tracking
data management & “single trusted view” (local)
maintain and improve a federated, trusted view of business‑critical data (e.g., hcp, sales, field metrics) across internal/external sources.
Define local business rules for data processing and support data quality for best reporting across commercial, medical and access, aligned with governance frameworks.
Platforms enablement (dap) & adoption
support local deployment and adoption of international dap solutions and platforms (marketing, medical/access, crm and related tools), including change management and user enablement.
Gather local requirements, coordinate implementation with ddit/vendors, and track adoption and value realization
ai / genai use cases (local execution support)
support implementation and scaling of ai/genai use cases that enhance customer engagement and productivity, ensuring responsible use and uptake through training and adoption actions.
Stakeholder & vendor coordination
act as a key interface between business stakeholders (ta, medical, access, finance) and dap/ddit/vendor partners to align deliverables, timelines and priorities
support vendor coordination and budget tracking for research, analytics and platform-related services.
Essential requirements
education
university degree in business, life sciences, data analytics, economics, engineering, or related field.
Advanced or specialized training in analytics, digital, data, or market research is a plus.
Languages
english, country language desirable.
Experience
solid experience in integrated insights, analytics, market research, data, digital platforms or performance reporting, preferably within pharma, healthcare, or other regulated industries.
Hands‑on experience translating business questions into insights, dashboards, analytics outputs, or platform requirements.
Practical exposure to primary and secondary market research, competitive intelligence, and use of internal and external data sources.
Working knowledge of data quality, governance, and compliance (e.g., data privacy, promotional standards, medical/commercial separation).
Experience supporting or coordinating crm, analytics, or digital platform deployment and adoption, including user enablement and change management.
Familiarity with ai / genai use cases applied to analytics, customer engagement, or productivity is desirable.
Strong stakeholder management skills, with the ability to work effectively with commercial, medical, value & access, finance, it/dap, and external vendors.
Ability to communicate insights clearly and deliver decision‑ready outputs for different audiences.
Commitment to diversity & inclusion
we are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Skills desired
agility
analytical thinking
brand awareness
business analytics
cross-functional collaboration
digital marketing
marketing strategy
media campaigns
project management
project planning
sales
stakeholder engagement
stakeholder management
strategic marketing
waterfall model
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