About the role
the single malts brand ambassador role is a hybrid, full‑time position dedicated to building portfolio prestige, providing education, and supporting sales‑driving activities for glenfiddich and the balvenie in mexico. The role focuses on forming educational and essential long‑lasting relationships with influential consumers, industry trade (on & off), and luxury media, leveraging existing relationships to act as an expert in the field.
what you can expect
* brand education & trade advocacy expert consultant: establish yourself as a credible expert on the category, brand and local market, enrolling audiences through storytelling.
* relationship building: cultivate and nurture long‑lasting relationships with hospitality professionals, key bartenders, account proprietors, and industry opinion leaders to inspire advocacy.
* training & support: provide trade education and staff training on the core range and high‑end expressions, ensuring the brand is prominent and relevant within the channel.
* commercial partnership: collaborate with the commercial/sales teams to identify and nurture key accounts, supporting the placement and “pull through” of products with agreed kpis.
* high net worth focus: identify and build relationships with influential consumers, particularly the “high net worth” (hnw) demographic and collectors at luxury events.
* experiential marketing: recommend and be part of brand experiences (live or virtual) that educate consumers on the brand lifestyle and generate buzz.
* ambassadorship: act as the spokesperson and educator at consumer events, representing the brand in a manner consistent with its luxury positioning.
* media, pr & digital presence: forge relationships with national and regional journalists, particularly in the luxury arena, creating opportunities for interviews, tastings, and distillery trips; maintain a credible social media presence aligned with the brand’s luxury positioning.
* market intelligence & reporting: collect market and competitive inputs to share with the brand/sales team, acting as a source of local market knowledge.
* compliance: complete all internal administrative duties and reports in compliance with company practices and policies.
what you bring to the table
* professional background: a strong background in spirits is essential, with a preference for 5+ years of significant experience as a brand ambassador.
* education: a bachelor’s degree in marketing, public relations, or communications is preferred.
* language: intermediate–advanced english (written and spoken) is required for presentations and reports.
* luxury mindset: must demonstrate a hospitality‑forward mindset with experience or knowledge in luxury goods.
* communication: excellent verbal and written communication skills; ability to act as a compelling presenter and storyteller.
* motivated by adding value: operate with a high level of energy on outcomes; demonstrate enthusiasm for the organization through commitments and actions.
* social responsibility: represent the company in a responsible way in all actions.
* entrepreneurial spirit: self‑starter with a creative mindset, capable of multitasking and managing a travel schedule while executing a variety of activities.
* interpersonal effectiveness: strong influencing and partnering abilities within the team structure.
operational requirements
hybrid role: mexico city‑based, hybrid. Brand ambassador duties are largely in trade and the field; the employee attends the office weekly for team meetings and administrative duties.
flexible schedule: must be available for flexible hours as brand events often take place during evenings.
travel: up to 25% travel within mexico. Must have a valid passport for occasional travel outside the country; a valid u.s. visa is preferred.
what makes you unique
* previous experience as a brand ambassador, sommelier, on‑trade promoter, or similar role.
* social media savvy: proficient in social media platforms and content creation.
benefits
total rewards at brown‑forman are designed to engage our people for sustainable and profitable growth. We offer equitable pay structures for individual and company performance alongside a premium employee experience, including a range of benefits that reflect our company values.
equal opportunity statement
brown-forman corporation is committed to equality of opportunity in all aspects of employment. It is the policy of brown‑forman corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations are available upon request, including an interpreter.
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