The business development manager is responsible for supporting the latin america – regional managers and sales channel in mexico to aggressively grow market share in the region, by using product portfolio and by leveraging our brand new manufacturing facility in monterrey. The individual will work directly with end users, strategic / key accounts, consultants where applicable, niche applications, and of particular importance, work closely with both our local sales representative and the regional managers team to get projects specified, that the sales channel will then secure as orders.
they will be an advocate in the industrial cooling and niche industries for new technologies, and will leverage a thorough understanding of the core markets to help the organization identify and pursue new business opportunities and strategies. An understanding of the industrial refrigeration market in mexico will be advantageous and count in favor of the successful applicant.
your background needs to show evidence of these networks:
major contractors in hvac and industrial refrigeration
engineering designers and epcs that specify cooling solutions
heavy industrial end users (cold storage, food, pharma, chemical, etc.)"
knowledge & skills
bachelor of science in mechanical engineering, or engineering degree with appropriate level of experience and engineering coursework preferred; mba is a plus
5+ years of relevant work experience, in the refrigeration market
ability to articulate features as benefits and convince customers to specify equipment over competition
strong technical understanding of industrial refrigeration systems
strong business acumen with experiences in analyzing financial and sales data, extracting relevant information and providing recommendations to improve results
skilled in product management with experience in pricing/cost analysis, value proposition development, payback analysis, and product positioning
skilled in market research and communicating market needs and trends to influence business strategies and new product development
demonstrated leadership of teams and experience managing projects from inception to completion
generate sales lead in the hvac space
bilingual in spanish and english
principal accountabilities
meet or exceed fiscal year sales and margin goals.
participate actively in vertical-market specific industry organizations to forge and build relationships within them and to generate sales leads for further follow up and action
work with the marketing team to identify and analyze target market segments that will fuel industrial business growth. Formulate and execute strategic and tactical plans that create new business with buyers & influencers in these segments
obtain specifications for client products in projects, that the sales channel can then secure as orders
assist the regional managers team as well as our local representative to contribute to their further training and development
develop and deliver persuasive presentations to sales representatives, peers, customers, and industry groups
travel to customer sites, corporate and engineering offices, and select accounts to translate needs into guide specifications and sales tools, and in support of the sales teams and select accounts to promote product and application solutions
develop and maintain relationships and increase market share throughout mexico.
help develop, implement and monitor strategies and measures to increase market presence, participation, channel effectiveness and market share
improve market position by representing client within industry organizations; attend and present at local and national conferences to promote the technologies
work with the marketing team to interpret product performance and market data, codes and standards, local guidelines, and competitive information to enhance competitive sales tools, and create guide specifications and other devices to help the sales teams be more effective
assist the indirect and direct sales teams close orders, with technical support, competitive intelligence, and relationship management
transfer knowledge to rep network to ensure they develop a depth of sales and application capability
develop and lead programs, and execute activities to increase spec share, strength, and closure rate
improve spec position by developing guide specifications, custom project specifications, and technical literature.
partner with the product applications team to strengthen product and sales expertise
assist product marketing in development of business cases for new product development projects and selling tools.
gather competitor information and provide thorough and comprehensive strengths/weaknesses analyses
provide technical, strategic and commercial support to representatives, sales personnel and select direct accounts
lead knowledge transfer to application engineering and regional sales managers to ensure depth of product specifications
nature and scope
the business development manager, mexico will report to the general manager, mexico. This role is responsible for working with employees at all levels of the organizations, direct & indirect sales teams, contractors, consultants and product users. This position does not have direct reports but influences across all departments and levels.
working conditions:
the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand and walk up to 50% of the time. Working conditions include those of a normal office environment, as well as the standard hazards associated with construction sites. This position requires occasional lifting of up to 30 lbs and travel up to 25 – 30% of the time.