Summary
location: mexico city, mexico
drive local adoption, change management, and business value realization of marketing and engagement platforms, including partial accountability for crm from a user experience and go‑to‑market perspective, in alignment with international dap strategy.
Job dimensions
number of associates: individual contributor (coordinates ddit, vendors, agencies).
Decision making: prioritizes platform enhancements, change releases, adoption actions and measurement plan aligned with international guidance; recommends process changes for crm usage standards and compliant data capture.
External/internal stakeholders interface: ta marketing/sales, customer excellence, field excellence/crm owners, ddit, international cls dap/bsi dap ops, medical/v&a as applicable, external system vendors.
Impact on the organization: improves customer engagement execution by ensuring global platforms are adopted, compliant, measurable and reliable, enabling consistent field execution, better customer data capture, and faster scaling of crm‑enabled innovation.
About the role
major accountabilities
ownership & operations (core accountability)
ownership or operational management of non‑crm platforms (e.g., sfmc, c360, snowflake, best, onepsp, content platforms, ai platforms).
Core data infrastructure, data pipelines, and enterprise data governance beyond crm‑specific capture standards.
Act as business co‑owner of crm from a marketing, field enablement and user adoption perspective.
Partner with the crm users & platforms manager on user experience improvements, training needs and feedback loops from marketing and sales.
Be a change agent empowered to take smart risks and support the operations with appropriate governance.
Act as a bridge between global teams and local execution, ensuring alignment, adoption, and measurable business impact across markets.
Marketing platforms & martech enablement
man