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Marketing & seo specialist

Zacatecas, Zac
Tondini Law APC
SEO
De USD 104,000 a USD 130,878 al año
Publicada el 9 septiembre
Descripción

Are you a creative thinker who thrives in a fast-paced, purpose-driven environment? At tondini law, we blend a global perspective with personal service, helping individuals and businesses navigate immigration and business law with clarity and confidence.

we're looking for a digital marketing & seo bilingual (spanish and english) specialist for a fully remote, part-time position. As the digital marketing & seo specialist, you will manage and execute a comprehensive digital marketing strategy, enhance online visibility, strengthen the firm's brand and identity, and generate qualified leads for high-value immigration cases.

key responsibilities:

1. Seo & content strategy

* perform keyword research to target ideal clients
* develop and manage an evergreen content calendar focused on providing value and demonstrating expertise in complex visa categories
* write, edit, and publish one to two high-quality, seo-optimized blog posts or resource guides per month
* manage all aspects of on-page seo, including meta descriptions, title tags, and internal linking
* execute the content triage plan, including redirecting outdated posts to new, evergreen content

2. Website & technical management

* implement website ux/ui improvements, starting with the mobile hero image and ctas.
* build and optimize new website pages using wordpress
* conduct a basic technical seo audit and ensure website speed, security (https), and mobile responsiveness are optimized
* manage google search console for sitemap submission and error monitoring

3. Local seo & reputation management

* fully optimize and manage the firms google business profile, including posts, photos, and service areas
* implement and manage a system for generating new client reviews on google and other legal directories
* build citations and ensure directory listings are consistent across the web
* setup and management of lsas (local service ads)

4. Link building & analytics

* execute a strategic link-building plan to acquire high-authority backlinks from legal, local, and niche publications
* track key performance indicators (kpis) including organic traffic keyword rankings, bounce rate, and lead conversions
* provide a concise monthly report detailing performance, work completed, and next steps

qualifications:

* bilingual in english and spanish
* at least 3 years of experience with copywriting
* at least 3 years of experience with seo
* proven experience in seo, content marketing, and local seo, preferably for professional services or law firms
* proficient with wordpress, google analytics, google search console, and seo tools (e.g., ahrefs, semrush)
* excellent writing and editing skills, with the ability to translate complex legal topics into clear, engaging content
* a strategic thinker who can work independently and prioritize tasks based on impact

about tondini law:

tondini law is a mission-driven immigration law firm, committed to helping individuals and families navigate the u.s. immigration system with compassion, integrity, and professionalism. We serve a diverse client base with personalized legal solutions and a deep sense of purpose -making a real difference in the lives of the people we represent. Our team is collaborative, supportive, and passionate about the work we do. We value clear communication, innovation, and creative thinking -especially when it comes to connecting with our community.

this is a fully remote, part-time role (up to 20 hours per week) ideal for someone who is bilingual and loves measuring performance, and wants to be part of a mission-led team making a meaningful impact. If you're creative, detail-oriented, and ready to promote meaningful work, we'd love to hear from you.

job type: part-time

pay: from $18,650.00 per month

work location: remote

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